2019 – Infinity Hub

5 Reasons Why Real Estate Brokers Need A Website

IH Admin — Fri, 18 Oct 2019 06:27:55 +0000

With the booming of the real estate industry in the country focusing on the development of key cities outside the imperial Metro Manila and the administration’s Buil, Build, Build (BBB) Program. One can say that it’s a perfect time to go full force on the real estate business.

However, due to modernization, people changed their way to shop for their dream homes.

People now shy away from traditional flyers and leaflets. The Internet has now become their go-to place in checking their desired houses and community to live in

Lamudi Philippines’ 2015 research shows that more sellers are choosing online platforms to advertise properties.

According to the research, 59 percent of surveyed respondents. The majority of whom are PRC-licensed real estate brokers, said that they are using online listings platforms to advertise their properties. A further 18 percent of these Internet-savvy professionals use social media websites to promote their listings.

Digital 2019, a report from Hootsuite and We are Social showing people’s online behavior around the world. Said Filipinos spend an average of 10:02 hours a day on the internet — on any device.

The report also shows that there are 76 million internet users in the country, and all of them are on some form of social media. Seventy-two million Filipinos access them via mobile devices.

This only shows why you need to prioritize your business’s presence online. If that still did not convince you. Here are 5 more reasons why real estate brokers like you need to create their own website.

1. You’re In Control

Nic King of Medium.com says “From Zillow and Trulia to Homes.com, they can all get you leads, but at the end of the day, you have to compete against other agents.”

King also said that having your own website gives you more exclusivity of your clients.

“Your own personal website gives you a true home base online. It gives you a place online where you’re the only agent they can contact, and you’re the only agent they are seeing over and over again. Add this plus your ability to add your own touches and style to the site, and a personal website starts looking pretty appealing.”.

2. Build Awareness And Online Presence

“The Internet has become an important tool in the home search process. Real estate agents who do not have a website or listing may be missing out,” said Brian Huang of UpCity.com.

“Although most agents rely on their leads from referrals and repeat business, it’s important to utilize a website to establish name recognition for brand awareness. In the long run, marketing and advertising agent’s own brand will result in more business.”.

3. Self Branding

O2 Real Lead Disrupter Mark Cordy said you have to set yourself apart from the competition.

“You do not want to be just another pretty face on a standard corporate site. By having your own site you are creating your online brand, as your website is a direct reflection of your authority, goals, and services. Homebuyers and sellers want to work with someone they can trust.”.

4. Stay Up To Date

“As realtors, we need to realize the power of the internet in making the sales we need,” said Marc Schenker of Ayatas.com.

“The internet makes it simpler for potential clients to find you and your homes. Having an internet presence will provide all current and potential clients to get in touch with you and the data you have at any time and anywhere.”.

5. Generate Leads

LiveBuyers.com says one of the goals in having a website as a real estate agent is to get consumers off of the billboard sites, and onto yours.

“If your website has similar features like mapping, walk score, school information, historical data, etc – there is no reason for the consumer to leave! An effective real estate agent website will allow you to track visitor activities such as what properties are viewed, saved or Favorited.”.

The post 5 Reasons Why Real Estate Brokers Need A Website appeared first on Infinity Hub.

7 Wise Tips on Creating Engaging Social Media Captions

IH Admin — Fri, 07 Jun 2019 05:47:42 +0000

Social Media today gives more impact on everyone especially it is the most common remarketing tactic in the business. You need to think and create a unique caption to attract your audience. Everyone gets stuck writing captions, especially when you’re trying to connect the trends and attract an audience. But, how can we make it easy? I’ll share a few wise tips on how you can create Social Media Captions that will get your audience talking to you.

Make Captions with Intention

Writing a perfect caption for any platform especially in Social Media isn’t as easy as it sounds, it is an art mastered by a few. In creating Social Media captions, you must think about what the intention behind the post is. You must know more about your audience, know what they need, and even what they want to share what your business intentions. Thinking about the reason behind why your posting is the first step in creating a caption that engages your audience.

Encourage to Create Conversations

Communication is one of the most important skills in business. The key to good communication is actively listening when engaged in a conversation. Try to create Social Media captions that encourage conversations, and betray your audience to respond. Asking a question is the best way to make a conversation and also the easiest way to get more comments on your photos. It could be a skill-testing question, an open-ended question, or multiple choice. You could also use the caption to get tips or recommendations from the audience.

Put Yourself in Your Audience’s shoes

Not everyone is born with crafty writing skills, but you can still work your way up when it comes to creating great captions for social media posts. In marketing your business, the easiest way to know your audience is you must put yourself in your audience’s shoes. If you’re the customer, what you are looking for those products or services? You must think and find a better way to create engaging Social Media captions.

Add Value

Social Media Marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. Adding value in your captions is a good way to connect with your audience. You can use your Social Media captions to give your audience information, provide a laugh, or share some inspiration. This tactic will give a little something that can encourage your audience to give a little back.

Connect to Trend

Social Media is a perfect place where people spend their time and actually understand the business environment. Keeping up with marketing trends can be a hard ask. Almost every week there’s a new app or tool that you absolutely must have to capture your audience’s attention. This is probably one of the more important points. Because the way your customers consume content is always changing, without you understanding and coming to grips with it will lead to a major disconnect. You must be keeping up with the latest trends, you’ll know how your customers want to connect with you, rather than just guessing. This is a key to developing and maintaining good relationships with your audience.

Consider your Caption Length

Writing a great caption in terms of copy, context, and value is important in Social Media. But if your caption is too long, chances are your audience won’t read much of it. They will ignore your post. All you have to do is to write a caption that will easily be caught their attention. The shorter, the better. Divide your text into short paragraphs that will make them easier to read that will result in an increase in your visitors.

Tell a Story

Telling your story is a great way of engaging in Social Media captions. To get trust from your audience, you will be the first one to trust them. You can share a struggle, an anecdote, or any story that your ideal audience or client can relate to. Telling your story to your audience can help and create moments of real connection with your audience.

Look how stressful creating a Social Media caption is, but when you think about aiming to help, service before all else, transparency, and clear communication to your audience, this will be easy for you. In the end, Social Media is all about socializing, you must try talking to people and encourage them to understand your brand and participate in a conversation with you. Don’t be so centered on the media part that you forget the idea of being social. At Infinity Hub, we’ve helped financial advisors, just like you, create customized Social Media Captions that were unique and perfect for them. The experts at Infinity Hub can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success. We can’t do it alone, though. You have to open the door and reach out to us. For a free, no-hassle consultation, contact us today or call +63977 824 3886. We look forward to helping you achieve your goals.

The post 7 Wise Tips on Creating Engaging Social Media Captions appeared first on Infinity Hub.

Why is Web Design Important To Local Businesses In Davao City?

IH Admin — Wed, 22 May 2019 08:11:49 +0000

Davao City is one of the largest cities in the country which is developing fast. Recently, investors are putting up their businesses because they see growth and potential. Competition is intense, so you need your business to stand out from the rest. Good web design can be very beneficial, and this can play an essential part in your business.

Web design is a significant aspect of a brand or business. A good design will drive you above your competition. Design is essential since it can reflect how your brand and image work together. It is also one way that your customers and potential clients see and feel about you.

There are many skills and areas involved when we talk about Web Design. Here in Davao City, people with different specialties are working in groups covering various parts of the web design process. Eventually, this paved the way for forming up different web design companies. It is the reason why companies have their own interpretation of what a good web design is.

We compile the following tips that you need to consider for your web design:

Mobile Friendly

We live in a mobile age. If the user can’t easily browse and read the content of your website from their mobile device, there is a big possibility that they will not buy your product or service. You need to have a responsive design to make it mobile-friendly.

Proper Layout

Most internet users look at pages in an F-shaped pattern. Horizontally designed sites encourage a Z-shaped reading pattern. Because site visitors like to skim through subheads, bullet points and they only concentrate on the first two paragraphs, focus your website design with these areas in mind.

Fast Loading Time

When it comes to building traffic and keeping visitors on your page, loading time plays a primary role. According to Google Analytics, 53% of Web users leave pages that take more than three seconds to load. On average, websites take about 2 seconds to load, but less than one second is optimal to see an increase in traffic.

Good SEO

The digital landscape has changed dramatically over the past few years, but SEO remains a useful and essential marketing strategy. SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.

Solid Navigation

Your homepage or landing page should be able to quickly guide your potential customer to the information that they are searching for. These pages need to focus on the customer viewpoint. Remember that your website is NOT all about you or your company. It is about showcasing your products or services in a manner that resonates with your audiences. Your landing page should be clean and straightforward. Create easy-to-scan texts like headings, highlights, bullet points, pictures, and use easy-to-read fonts so that they can easily find what they need.

Clear Call to Action

A call to action is a combination of words that urge the reader, listener, or viewer of a sales promotion message to take immediate action, such as “Call Now” or “Click Here.” It actively strives to convert a user into a lead and later into a customer.

Check out Infinity Hub’s Portfolio as it shows some of the clients that they have worked with within Davao City. Contact them now if you need someone who is trusted in the web design industry. Infinity Hub provides excellent web design services the way you want them to be. Your customer satisfaction is their top priority.

The post Why is Web Design Important To Local Businesses In Davao City? appeared first on Infinity Hub.

Promoting Digital Marketing in Business

IH Admin — Mon, 20 May 2019 08:33:58 +0000

Digital Marketing is one way of promoting your business or brand. With the increasing popularity of digital media, your marketing strategy needs to utilize Digital Marketing in order to be competitive. Google recognizes the Philippines as composed of a population that is very tech-savvy. If you are a business owner, you need to capitalize on this opportunity in order to achieve growth and boost your sales through Digital Marketing.

The following are the reasons why you need to promote your business through Digital Marketing.

Reach target market effectively

In a study by Google, the amount of Facebook users in the Philippines is expected to reach 49.9 Million in 2023. An average person is spending 2 hours a day on social media. One main reason that they spend their time on social media is to purchase products that are advertised. Around 40% of business owners claim that they get a considerable amount of savings by using digital marketing methods.

Level the playing field

According to a survey, 28% of business owners will now invest their budget in tools and techniques in digital marketing. They are now leaving traditional media channels because they already see the advantages and effectiveness of digital marketing. This will lead small and medium companies to gain access to tools and marketing methods that were only available to large companies before.

Increase in Revenue

According to Google, companies that use digital marketing strategies have 2.8 times better growth expectancy for revenue. This means that there is a higher conversion rate which is generated by effective digital marketing techniques. For small and medium-sized companies, there will be 3.3 times better chance of expanding their businesses. The success here lies in generating a steady flow of targeted traffic that will be converted into sales or leads. There is a higher possibility that your company will have an increase in revenue as you generate this kind of traffic.

Preparing for the future

There is an upward trend in digital marketing here in the Philippines. A study says that by the year 2020, 30 billion gadgets will be used and they are all connected online. Your business or brand needs to be present on the internet. It will help you reach your target market, communicate with them efficiently, and hopefully convert them into your customers. You need to get your business prepared in order to adapt to this kind of marketing trend.

Improve people’s trust and reputation

With the increasing access to smartphones and computers, it is easier to interact with your customers online. Most of your customers will try to reach out to your business online because it is less of a hassle. You can respond to them in a quick and efficient way and it will provide value for their time. This will help your business to have increased customer satisfaction, retention, and experience.

Most successful companies and brands have a digital marketing campaign in place so that their business will continue to grow. However, everyone doesn’t know how to effectively launch a digital marketing campaign. This is where Digital Marketing companies come in and provide the expertise needed. Here at Infinity Hub, we offer a wide range of services for your Digital Marketing needs. This can be from web development to building a low-cost and time-efficient marketing strategy to promote your business online. If you wish to know more about Infinity Hub’s services, please visit here.

That’s where we come in. At Infinity Hub, we’ve helped financial advisors, just like you, create a customized digital marketing strategy that was perfect for them. The experts at Infinity Hub can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success. We can’t do it alone, though. You have to open the door and reach out to us. For a free, no-hassle consultation, contact us today or call +639778243886 We look forward to helping you achieve your goals.

The post Promoting Digital Marketing in Business appeared first on Infinity Hub.

Bold Predictions For 2019 Digital Marketing Trends that Works

IH Admin — Thu, 27 Dec 2018 04:34:49 +0000

2019 is going to be a big year for Digital Marketers and Business Owners. As time changed and while the need for marketing is still essential, where the 2019 Digital Marketing Trends that are most effective have changed a lot. Digital marketing is flourishing, you might be thinking about how to get ahead of the curve to connect in the world. Well, this year will be lucky for you. If you want to go where the people are, you need to be active online. Today, who among us didn’t know about the internet? Or who among us doesn’t have any connection about their business in social media or the internet? In 2013, according to Adobe’s Digital Distress survey, 76% felt that marketing had changed the most in the past 2 years than the previous 50. This means that Digital Marketing is still going strong year by year especially when there is a new technology or innovation about digital works. Businesses that move fast continue to gain more customers and profits as slow movers get left behind. If you’re, not 100% confident in your digital marketing plan for 2019, then these tips are designed to ensure you have all of your bases covered in your plan. Who wants to move fast? Don’t waste your time before the New Year so let’s dive right in!

1. Proper tracking Set Up in the Future

Review your tracking set up by measuring the effectiveness of all of your marketing strategies and list all of the ways prospects contact before becoming customers like E-commerce sales, Emails, In-person visits, Live chats, Phone Calls, and Webforms. Through these examples, you can track which marketing campaign generated the lead or sale. You need to identify where you need better tracking so that you can make it a priority in your next post to plug the holes in your tracking. In the next few years, as a marketer, you need to be aware of the proper tracking setup of your business so you know what are the strength and weaknesses of your business.

2. Voice Search in the Future

Search Engine Optimization or SEO is vital to any marketing plan. But in the next few years, marketers might have to rethink everything they’ve known about Search Engine Optimization to be fit by their audience in an online world. Voice Search allows a user to use a voice command to search the Internet or portable device, it’s also steadily gaining popularity and becoming the way of the future. According to the experts, half of all searches will be done by voice. The main point of the voice search is to remember the keywords in more conversational than typed responses.

3. Chatbots in the Future

When people are looking for information, they want it to answer right away. People use chatbots because they want a quick answer to their question. A chatbot is a computer program or an Artificial Intelligence which conducts a conversation via auditory or textual methods. The advantage of chatbots gives a good chance of making customers wait for an appropriate answer. They are fairly easy to program, and you can customize them so that they have identification. Artificial Intelligence or AI become another leg of your brand that makes customers interesting.

4. Native Advertising in the Future

Other people don’t want to leave the native way of advertising because of some difficulties. The main essence of native advertising is that they’re not supposed to look like ads, it is also mistaken as normal content on a page if it’s not labeled as advertising.

5. Increase Customer Value

Customers are always right. When you value your customers it will result in a big impact on your brand. Customers can also create ads for others when they feel a good way of treating them. [/vc_column_text][vc_column_text]With these new trends of the Digital Marketing plan of 2019, there are enough ways to attract more customers to your business and satisfy them. But, there’s a lot of work to be done to stay ahead of the marketing curve in 2019. Infinity Hub will be your guide on how Digital Marketing works for you in 2019. Even with great teams in place, it’s good to have an expert Digital Marketing Agency Company that keeping an eye on the big picture. So, which strategies are you planning to implement in the coming year?

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