2018 – Infinity Hub

10 Wise Reasons You Need To Be Using Facebook Ads

IH Admin — Tue, 23 Oct 2018 09:43:52 +0000

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads sales. As a modern-day marketer, I get how easy it is to get caught up in the hustle and bustle of what every other marketer is doing, whether in creating videos, email marketing, search marketing, blogging, Search Engine Optimization, or even cold-calling your prospects, the options are endless. Here are Ten reasons Facebook Ads will help make your business super successful starting right now.

Facebook Ads are affordable

The reason you need to advertise is that getting traction from organic activity on your business page won’t yield results. On the bright side, Facebook Ads tend to cost a fraction of what other online marketing channels cost. If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend. It’s not a question of how much Facebook costs, but how far your money will go. If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.

Targetting is Unusual

Facebook is much more targeted compared to others. Businesses can target users with Facebook Ads by location, demographics, age, gender, behaviors, connections, and even interests. But, Facebook can also support you get in front of specific, and often motivated, segments of the audience with some powerful Ad targeting options you’ve probably never heard of.

Scalable Content Development

If you want to be known you must create great content for your website, if you want people to know about it. That’s why you share updates across your social networks. But is not enough. Facebook Ads will amplify the reach of your content by using Ads, you’ll actually end up getting more organic reach for your content and it is Scalable.

People spend extra time on Social Media

Facebook has a large, engaged user base that spends a ridiculous amount of time every single day of the month. It is a big opportunity for business owners to have Facebook Ads and need to have a Facebook Page of your business where Facebook is where your future customers hang out.

Over 1 billion users

Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion Ad clicks per year. Facebook provides businesses with the largest advertising opportunity that has a big deal. In addition, half a billion people access Facebook via Mobile Devices that will help you reach the right audience.

Turn guests into Leads and Customers

Your efforts with Facebook Ads will bring new traffic to your website. To achieve this, you want to tag visitors to come to your site and this will help build your remarketing audience. The more visitors, the more Leads and Customers you receive.

Facebook Organic

For so many years, Facebook has been reducing the visibility of business pages in people’s news feeds and frustrating business owners everywhere. The truth is, you need to have Facebook Ads if you want the customers to discover your business in different areas. The good thing is, you don’t need a huge budget.

Call Buttons

Call to businesses is way more valuable than clicks on websites by that Facebook Call Buttons are game-changers. If over a half-billion mobile Facebook users, they see an Ad click on a Call Now button, and the lead is captured. Magic! But, true. So, True!

Facebook Remarketing

In Social Media, Facebook Remarketing is much more important than Facebook Ads. Remarketing is a type of technology that shows Ads for your business to people after they have visited your website, used your mobile app, or given their Email Addresses. In other words, remarketing is the most powerful way to grow your business.

Tools make managing Ads an easy way

Facebook Ads can have large benefits for all types of businesses, especially in a start-up business. It is not complicated otherwise it will help you to find a new audience in other areas. They will be worth the time and money you invest and help turn a business into a successful one. The reality is that we cannot do it all by staying in our comfort zone. We must choose which channels to put our heart and soul into, because if we give a part of the effort on each platform then the chances of seeing a successful return become narrow. Only you can keep up and beat your competitors is that you have to level up your marketing strategies and Facebook Ads will help you to do that. That’s where we come in. At Infinity Hub, we’ve helped financial advisors, just like you, create a customized digital marketing strategy that was perfect for them. The experts at Infinity Hub can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success. We can’t do it alone, though. You have to open the door and reach out to us. For a free, no-hassle consultation, contact us today or call +639778243886 We look forward to helping you achieve your goals.

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Digital Marketing Strategies for Financial Advisor: How Can You Stand Out

IH Admin — Wed, 01 Aug 2018 01:47:56 +0000

Millions of businesses, big and small, use Facebook’s apps or any Social Media accounts to connect with real people on any device. As a Financial Advisor that suggests and renders financial services to clients based on their financial situation, you must know that if your company is going to waves or you’re going to have surfed the web. How good of a surfer you are is entirely up to you. This is why digital marketing for financial advisors is so important.

Social Media has become extremely popular over the past decade. In fact, more than 50,000 users sign-up for Facebook every day with nearly three-quarters of US adults active at least once per month on the network. While the financial services sector has been slow to adopt social media, new regulatory guidance has cleared the way for advisors to leverage these powerful mediums to attract new clients and keep existing clients engaged with their practice. We look at some digital marketing tips that advisors may want to consider in order to maximize the effectiveness of their social media campaigns.

Financial advisory firms and professionals will have to make the internet their primary source of getting future clients. Those who begin implementing these trends when it comes to digital marketing for financial advisory will be more competitive over time than those firms elect to sit on the sidelines and do nothing to enhance their digital marketing presence.

Here are the 5 things on how can you stand out about Digital Marketing for Financial Advisors:

Let people know you’re an Industry Expert

Anyone can publish content on the internet. The key to Digital Marketing for Financial Advisors here is creating content on your website, as well as blog posts, portfolios, and more to establish yourself or your business experts. This can be a helpful element when clients search for you online to learn more about you or your business. By doing so, you show them what you talking about and have the experience and understanding they need.

Your Website helps to extend You

o market, a business website is the best and modern way of it. It will extend your audience from your country to others. Make sure it has some personal information that will help your client trust in you though it is a stranger. Remember that you have to market your business in the digital world.

Make a Blog that gives you Voice

The Old Outbound Marketing tactics or OOM are disruptive by nature. You are contacting people that do not want to be contacted. Rejection rates can exceed up to 95 percent. This is a major waste of time, money, and energy. If you produce Blog content with Solved financial problems for clients, Established yourself as an expert in your field, Increased traffic to your website, and Produced contact data for your drip system it will keep the content of your website updated and helps with SEO value.

Your Website must a Responsive

Your Website must be as responsive as possible to gain more clients that are absolutely needed in your business. Be responsive just like when you are replying to personal messages of your friend. More than 60 percent of searches are conducted from mobile devices. Make your mobile device an instrument to be able to respond to your client immediately.

A Friendly user Website

The website creates to get potential clients and gain more clients from the whole world. The appearance or the physical outlook of the website has a big impact on the business to gain more clients. It should be a friendly user that will attract your audience, whether it is an old or young one.

Your capabilities may lead the marketplace, but without a digital marketing strategy, you can’t reap the rewards of your hard work and great ideas.

The key to your growth is building a digital marketing plan that you can execute internally, or with an agency to drive sales and build your lead funnel. Without it, you’ll be unknown to the market.

That’s where we come in.

At Infinity Hub, we’ve helped financial advisors, just like you, create a customized digital marketing strategy that was perfect for them. The experts at Infinity Hub can do the same for you. We understand you are in the middle of a journey to grow your business, and we want to help guide you to success.

We can’t do it alone, though. You have to open the door and reach out to us. For a free, no-hassle consultation, contact us today or call +639778243886 We look forward to helping you achieve your goals.

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5 Reasons Why Digital Marketing Strategy is Essential to Grow Your Business

IH Admin — Fri, 27 Jul 2018 09:31:05 +0000

With the change and evolution of modern technology today, the small, medium, and large businesses are doing everything they do to keep it high. Which can be said true for the rest of human society. Changing their business models to an online one, or beefing up existing marketing efforts with Digital Marketing Strategies is an attempt to capture a growing and very lucrative online marketplace.

Attracting targeted audiences online will spell the difference between a successful thriving business and a failed one. Even though you receive tons of traffic to your website. They would not amount to anything unless they convert to leads or sales. Digital Marketing tools and techniques. It provides business owners the best chances for competitors, survival, and even business growth.

The following are the 5 reasons will show you why the Digital Marketing Strategy is essential in growing your business:

Digital Marketing is more Cost-Effective than Traditional Marketing.

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results to the owner of the business.

Digital Marketing connects Customers.

Using digital content allows you to connect with consumers much more effectively than billboards, direct mail, or campaigns. The strength of your online presence now directly linked to the success of your business. It also can leverage Social Media Marketing to communicate with your existing customers as well as prospects. By using the Social Media Accounts platform. You can keep your customers updated with new information regarding the latest developments in your company or product offerings.

Digital Marketing gives People Trust.

Digital Marketing grows from social proofs, social media signals, and real testimonials from clients who have previously used, joined, purchased, or availed of services or products marketed by your business. Most clients would trust services or a product when people they know give positive feedback or information about a particular brand. So the good recommendation by an individual with a strong following on Social Media could make or break your business.

Digital Marketing gets ahead of your Competitors.

Google Adwords, SEO, or Social Media are new advertising methods to market your business and give up traditional advertising. With so many competitors out there it is very difficult to market your small business and get ahead of the pack. Using Google Alerts you can get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.

Digital Marketing ensures Business Survival Online.

With Digital Marketing, you can measure the success of your marketing campaigns. It is also a normal occurrence for brick and mortar business establishments to encounter visitors entering their stone, skimming through and inspecting the products. Then leave without buying anything. Many kinds of people like these do come and go, but a targeted few will actually make a purchase and if satisfied. Will come back for more on a later date. If you get less of the latter and more of the few. Sooner or later your brick and mortar business will cease to exist. Although there is traffic, still it will result in leads and sales. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about, ensuring survival for your business.

Our company, Infinity Hub, can help you quickly give you solutions for your digital marketing needs with specific skills that suit your needs. We will also provide thorough training on our awesome staff, ensuring prompt delivery and high-quality output.

There’s no other time to work on your Digital Marketing plan but now.

The post 5 Reasons Why Digital Marketing Strategy is Essential to Grow Your Business appeared first on Infinity Hub.

Importance Of A Good Web Design in the Philippines Matters To Your Business

IH Admin — Wed, 25 Jul 2018 05:38:26 +0000

When it comes to investment, a website is the most important thing for businesses. Living in the digital world, a website now is a necessity for a business whether it is big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website can accomplish many different strategies in helping a business grow. It is far wider than can reach any other form of advertising. Your website will be the center of your companies online presence that can advertise your business around the Web on social networking sites.

Here is the importance of a good web design in the Philippines matters to your business:

Your website’s increasing visibility makes a major factor important.

Even if people heard about your company, they may want to research your company to make in trust with them. One thing you do is to make a website that reflects your business owner’s personality and profession. You must create a website that looks professional and a friendly user. It will catch the attention of your potential clients and get their trust.

Your website must available and accessible 24 hours a day.

Every day of the year. In addition, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website must act as an invaluable and always-available resource for information which would otherwise only be accessible during your company’s business hours.

Your website must a global business.

It allows you to expand your clients to a much larger audience. Your website is visible in almost every country around the world, and that means you expand your potential clients base by billions. But in an international audience, you may still find you’re appealing to keep your target market in mind.

Your website must know the mention in media that helps business powerful.

Many of them displaying their products on their social media accounts. It will help to generate media interest that will help us promote our products on social media. We can also generate media interest in websites by helping you to establish credibility as a business. Invest wisely in your business website by hiring someone who knows what they’re doing and their personalities. Our company, Infinity Hub, can help you quickly give you solution for your digital marketing needs with specific skills that suit you needs. We will also provide thorough training on our awesome staff, ensuring prompt delivery and high quality output. There’s no other time to work on your Digital Marketing plan but now.

The post Importance Of A Good Web Design in the Philippines Matters To Your Business appeared first on Infinity Hub.

Real Estate Agents Need Social Media?

IH Admin — Tue, 17 Jul 2018 13:51:21 +0000

Social media is quickly becoming the most powerful marketing tool available.

Real estate agents need social media because draws attention to your website and business that allows you to make new connections. Social media marketing has pervaded every aspect of our daily lives. We go to search engines and search for everything that we need from purchasing shoes to looking for a house. There is a lot of value behind social media and email marketing for real estate agents.

These trends have proven to be incredibly beneficial for small businesses especially for real estate agents. As they provide tremendous valuable opportunities for marketing and success. All real estate starts with a personal meeting. At the start, the agent needs to make a connection and ask the right questions in order to gain an understanding of the client’s needs. With the advancement of technology and the internet. A solid social media presence can allow you to connect to all and in addition. It allows your client to learn more about you. This results from trust and comfort between the agent and the clients.

According to Aaron Smith and Monica Anderson of Pew Research Center Internet and Technology. People spend most of their time on social media. You need to be there every time they do visit their Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, Youtube, Snapchat. And any variety of other sites. This will results a success in the real estate profession that you must use social media to engage or get clients and prospects. It is a personal way to connect with leads clients in a way that can be fun as well as relevant. If you want to go where the traffic. And therefore the people are, then you have got to consider social media. Keep in touch with your old clients and new clients to see if they are willing to recommend your name to the other buyers/sellers. Real estate agents need social media will also make you promote your business for other sets of clients to follow.

Real estate agents need social media because it will give a highlight to the businesses and gets an existing client, potential clients, and their real estate peers. Another reason why real estate professionals should be taking advantage of social media websites is to network. Get clients and when you are able to position yourself as an industry expert. It will be a lot easier to attract new clients in the different industry in the countryside or even in the whole world. Providing with the different Social Media with insightful and quality content.

Before posting on your social media accounts. Try to think about your followers and audience that they will find as information useful. Keep your readers interested, followed, and connected for the next information you shared about. By making connections with your clients and other agents. You can collect a reliable network.

Keep in touch with your clients. Whether it is an old or new one to see if they are willing to recommend your name to the other buyers/sellers who are willing to step for the next level of business. This will also make you promote your business for other sets of clients to follow. The more ways you market your real estate business, the better your chances of being successful become.

Our company, Infinity Hub, can help you quickly give you solution for your digital marketing needs with specific skills that suit you needs. We will also provide thorough training on our awesome staff, ensuring prompt delivery and high-quality output.

There’s no other time to work on your Digital Marketing plan but now.

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Role of Digital Marketing in Modern World

IH Admin — Wed, 02 May 2018 09:11:51 +0000

Nowadays, customers have access to information at any time and in any place they want or need it. Thanks to the internet and globalization. Most people on the globe are able to access information via computers, tablets, or mobiles. What business owners should remember is that everyone can influence the image of their companies via ex. In addition, Social Media and you can be sure that your customer feedback will be more trustworthy for others to read than your own one. Read more!

Why Digital Marketing is important for your business?

You need to incorporate a befitting Digital Marketing Strategy in your business module. In an attempt to be an active part of an exceptionally pervasive and equally lucrative online marketplace. Learn more!
Since DM is not just a quickly developing power in today’s world of marketing. It is set to be the eventual fate of marketing, and it seems that soon digital marketing will surpass all the traditional marketing maneuvers. Learn more!

Digital Marketing is a pillar of every health organization

This is not just the digital age; it’s also the era of the customer. Read more! Every business should focus on delivering an easy, enjoyable experience across all channels.

According to an Accenture survey, 81 percent of customers state it’s frustrating dealing with a company that makes it difficult to do business with them.

Simply put, digital marketing is absolutely not a silo, but rather a critical function that is deeply interconnected with the company ecosystem. Read more! Customers should never feel like they are being passed from one department to another. Sales, marketing, and customer service must work together so that the experience is fluid and consistent. Similarly, these three functions within any company should be closely linked in today’s world.

Why Digital Marketing is Important – Delivers Conversion

Businesses measure accomplishment by the rate of approaching traffic gets converted into leads, supporters, subscribers, deals, or sales. Know more! If there occurs no conversion, all your activity would amount to nothing and all your marketing endeavors will essentially go to squander. In other words, that is the reason entrepreneurs are streamlining their digital advertising efforts towards Conversion Rate Optimization, making it their topmost priority. Know more!

Importance of Digital Marketing today – Caters to the Mobile Consumer

Without a doubt, with the fast expansion of smartphones, mobile marketing is the most contemporary way of data dispersal that is also today’s basic correspondence channel. In other words, these smartphones have turned into the main part of our life that 85+ percentages of grown-ups.

Infinity Hub is a Filipino Digital Marketing Agency

That’s one of the advantages of 48 years under American colonization. Older Filipinos even learned their English language first hand from natural English-speaking American soldiers. For instance, English has always been part of the educational curriculum. In the Philippines, even a street food vendor can give you a sales talk in English!

Filipinos are known to give 101% when it comes to their jobs. Overtime is commonplace in Philippine-based companies. Even Overseas Filipino Workers (OFWs) are known for going above and beyond what is asked of them. They have been conditioned to keep up with the pace of the West which prepared Filipino professionals to grind it out and adapt well to pressure.[/vc_column_text][vc_column_text css_animation=”fadeIn”]Our company, Infinity Hub, can help you quickly give you solutions for your digital marketing needs with specific skills that suit your needs. We will also provide thorough training on our awesome staff, ensuring prompt delivery and high-quality output.

There’s no other time to work on your Digital Marketing plan but now. Learn how!

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How to Create a Digital Marketing Plan for 2018

IH Admin — Wed, 03 Jan 2018 10:47:37 +0000

The process of running a business is hard in itself. You will think of profit, the overall operations, your teammates, and of course. The concerns of your customers. Successful companies and businesses do not only focus on the above-mentioned details but also on their marketing plans.

This 2018, spending for traditional marketing strategies is not enough – this is the right time to focus more on making your presence felt in the digital space.

Yes, you need a Digital Marketing plan. But Digital Marketing is challenging and you need an expert to strategize and execute your plans for your business and your company. Do not fear, we are giving you our INFINITips that will guide you as you craft your strategies and plans for your digital presence.

Build a bridge before crossing the river.

The most common mistake for most businesses is they tend to jump into the digital scene without being equipped with the knowledge and they eventually get drowned with the information and ended up wanting to do everything.

The first step is to assess your current marketing strategies; your company’s current status and list down the challenges you have encountered or the threats that you think your company might encounter in the future.

Yes, you should also check your current financial status and ask yourself “How much am I willing to invest in strategizing my digital marketing plan?”

Invest, yes you heard it right. Digital marketing is a long-term investment and not just another expenditure. If you were able to craft a very good digital marketing strategy. It will make you reap satisfied and loyal customers and be able to boost your sales twice, thrice the current one.

Ask yourself, “Given my business’ current situation, am I ready to invest for its brighter future?”

Assess. Think. Think again. I am sure you are.

Building the bridge – the NEEDS vs WANTS

The challenge is not just about building the bridge but knowing what do you need to build such a bridge so you could cross that digital space with ease.

For some, Digital Marketing is all about having Social Media accounts and websites and if you have those accounts. You already have a Digital Marketing strategy! No. Posting on social media every single day and writing blogs for your website often does not make a good Digital Marketing strategy if you do not think of your customers.

Like building a real bridge, you have to understand that not all materials are good for the bridge. In the Digital space, not every business needs a website and not everyone gets to reach their customers on Facebook or Twitter by just having a Facebook page or Twitter account.

You need to know what will be the right platform for your business so you could reach your customers and turn them into quality leads. You should ask yourself these questions: *Knowing your customer Segment

Who are my customers? – Do not say “everyone” or every Filipino or all boys. You need to categorize your customers because every customer has a different need. Good marketing strategy targets customers because they know the customers too well.

Where can I find them? – Once you were able to know the customer segment (Ex: Millennials in Manila), you will know what platform should you use to get in touch with them.

Customer Segment: Millennials in Manila
Digital Platform being used: Each has at least one Facebook, Twitter, and Instagram account; search through google often

What do they do often? – This part needs good market research and this will include knowing what time your customers go online; what posts do they like; what kind of messages appeal to them and understanding their environment as a whole.

Your goal should not only focus on what your customers want but on what they need so you could properly influence their behavior online. This part of the process is tricky so make sure you get to seek help from Digital experts.

Crossing the bridge – with ease.

Once you know who your customers are, what platform should you use to get connected to them, you need not just be able to cross that digital scene but to be able to cross it with ease.

Customers won’t spend their time searching for you, you have to make them find you without the hassle. Below are different ways to reach your customers with ease:

Social Advertising – Social Media advertising is considered the easiest and most effective way to reach your customers especially in the Philippines where every Filipino has at least one social media account regardless of age and status.

Retargeting – 98% of your website visitors don’t necessarily turn into customers. Retargeting allows you to show ads to your visitors after they have left your site.

Adwords – Google AdWords is cost-efficient since you will only pay if someone clicks your ad.

E-mail – Although some may not still believe it e-mail marketing continues to be the most effective in terms of delivering the best ROI especially if you were able to build a good list of your customers. If you were able to develop great content that your customers find helpful, they could turn into leads and can triple the growth of your business.

Let the expert build the bridge.

Digital Marketing is effective yet challenging to pursue. Like building a bridge, not everyone has the ability to build one so you will be needing an expert to guide you to create a stable and strong digital foundation that will help you cross the digital space without any fear of getting drowned with information and online jargons.

There’s no other time to work on your Digital Marketing plan but now.

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