Tips – Infinity Hub

How to Boost Your Sales This Christmas Season

IH Admin — Fri, 15 Dec 2017 09:07:07 +0000

The Christmas rush is coming and you need to keep up with the pace of your customers. When almost every company would turn their focus to giving sales and discounts, you need to take the road less traveled.

CREATE TRAFFIC – ONLINE.

The Christmas season means days and nights of road congestion. Almost every company – whether for food, clothing, and any other business or merchandise will create their own style of convincing their customers to patronize their products. Some would create discounts and sales, others would try to have their own events and CSR activities to market their businesses.

You need not follow their lead. This is the right time to create relevant noise. Why? On average, a person’s travel time from office/school to home will double or sometimes triple during the Christmas season. This will be an opportunity for you to maximize the idle time of your customers because 70-80% of them will turn online to release the boredom.

Christmas is the best time to be online and stay online. Give more effort to your online campaigns and receive the gift of increased sales.

SING SOME CHRISTMAS CAROLS.

Surprise your loyal customers by sending them messages bearing your gratitude for their support and encouraging them to continue patronizing your products in a subtle way. Nothing beats thoughtfulness and genuine love for the people who have been supporting your company since day 1.

Go and sing them the Christmas carols in your own way. A dose of appreciation is the simplest yet the highest form of giving love.

OFFER YOUR CUSTOMERS A PIECE OF YOUR “PUTOBUMBONG”

Christmas happens only once a year. You better think of offering services and gimmicks that you only give during this season. You might want to offer free online consultations (for service-oriented companies) or free loyalty gifts and other exclusive freebies that are both beneficial to your customers and your company’s exposure.

The Christmas season is just one of the much-awaited seasons in the Philippines. You need not wait for your competitors’ tactics before you get out of the building and think of ways on how you can boost your sales. There are thousands of ways on how to but think of these three INFINITips to get started.

Are you still thinking of your marketing tactics but don’t know how to get started? Sign up for a no-obligation marketing assessment today.

The post How to Boost Your Sales This Christmas Season appeared first on Infinity Hub.

You Need a Chatbot in your Company – Now

IH Admin — Sun, 29 Oct 2017 09:13:39 +0000

All of us have been customers – when we dine in restaurants when we pay our bills when we travel to a different place. Yes, and like the usual customers, we hope for good customer service, right?

We fret whenever our questions aren’t answered right away. We dread hearing “Please stay on the line and our customer service representative will attend to you shortly.” But that “shortly” means another ten to fifteen minutes of waiting, sometimes more and we end up talking to the customer service representative in just five minutes. Isn’t it fair right?

Not all inquiries are worth spending too much time on. In the age of automation, businesses need to level up in terms of customer relations.

Spare humans from the basics.

Basic questions and inquiries need not make the customers wait for more than five minutes especially now that due to the rise of social media and connectivity, immediate feedback is much appreciated by them.

What do we need? A Chatbot.

The rise of Chatbot opens the possibility of efficient customer engagement. When humans can possibly lose their temper, Chatbots will answer as they were programmed to – in the most professional, empathetic, and sometimes, funny way.

Multi-task efficiently

Chatbot’s, like humans, have different personalities. There is a bot that serves a weather forecaster; a news reporter; a reliable grocer and can even act as a personal secretary who schedules your meetings.

For businesses, having a chatbot could help scale up your company’s operations. A regular person can handle at least 4-5 customers every ten minutes depending on the gravity of the inquiry or concern of the customer. With a chatbot, it will be limitless.

Engagement is the key to customer loyalty.

Now that most of the people are online, the key to boosting your company’s sales is to keep them engaged with your brand. Aside from the usual social media marketing strategies, you have to keep them updated and involved by being the company that is just a tap away.

Chatbots converse with your customers anytime, spicing up the engagement and making your online presence felt more than usual. Once the customers feel that you will attend to whatever their inquiries or concerns are, this leads to customer satisfaction, and eventually, you’ll gain their loyalty.

Imagine yourself in the shoes of your customers – you having a bad day and you need to check out your flight status or update your bank information or check your current internet bill then you’ve sent a message to the company’s social media account and got immediate feedback, what would you feel?

Do not think twice. You really need a Chatbot for your company – NOW.

Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

The post You Need a Chatbot in your Company – Now appeared first on Infinity Hub.

3 Reasons Why You Should Market Your Business Online

IH Admin — Sat, 21 Oct 2017 05:26:59 +0000

Ever wondered why, despite your company’s great product or services, reliable team, achievable goals, and fulfilling mission, you still don’t get your customer’s attention?

You are not alone. Here in the Philippines, newly established companies, big and small businesses and even innovative startup companies have the same dilemma.

What are we really missing out on? It’s your online presence. Learn more!

Your customers are online.

Did you notice that whenever you’re out with friends or family members or your special someone, they spend more time on their phone than on you? Now that we have smartphones, connecting to the virtual world becomes too easy that it was able to grab our attention with just one hand.

On average, a person checks their social media account at least once every 15 minutes. In addition, this rings true for us Filipinos. Read more! Based on the latest report from social media management platform Hootsuite and United Kingdom-based consultancy We Are Social Ltd., Filipinos, spend an average of 3.2 hours every day on the internet through our smartphones.

Almost all of our customer segments – no matter what your business is – are present online. You should be, too.

Digital marketing is timebound and cost-efficient. Do the math.

Many companies think that marketing online would be very costly. Know more! Digital marketing terms scare the hell out of them, like Search Engine Optimization (SEO), Lead Generation, content marketing thinking each will cost their company that much. Are you sharing the same sentiments?

You should not. Little did you know that the amount you spend on creating a Digital Marketing strategy is more cost-efficient and timebound than traditional advertising and marketing strategies. Know more!

Let us do the math.

Television advertisements cost a minimum of Php 250,000 especially if it is shown during primetime when the networks’ viewership reaches its peak. Similarly, if you create shareable and creative video content and post it online, you will only spend a maximum of Php 100,000 if you outsource video creation and social media content boosting.

Not only does it lower down your cost, but it also helps you reach your viewers any time of the day. In other words, TV commercials are only shown at a specific time of the day while online videos and advertisements can be played and replayed anytime by our target customers.

Other traditional marketing tactics, though effective, reach less of our target customers than digital marketing does.

The next time you think of how to market your business, feel free to do the math.

The dog and cat video strategy works.

Our social media accounts are bombarded with dog and cat videos. These videos are said to be a big mood influencer in social media. However, these dog and cat videos is a strategy known as building empathy through visuals are effective in many ways.

Our recent survey shows that well-branded and targeted videos built on customers’ empathy influence purchase behavior than an ordinary poster, billboard or any other traditional ads do.

Talking to customers online also gives space for immediate feedback thus influencing the customer’s decision-making process.

Your competitors are already online and your customers love their products and services compared to yours. You might be missing out a lot.

It’s time to plan and create effective Digital Marketing strategies to boost your company’s sales.

Don’t know what to do? Consider it handled at www.Infinityhub.com

Like what you’ve been reading? Are you thinking about developing a stronger marketing plan for your business? We can help. Sign up for a no-obligation marketing assessment today to get started.

The post 3 Reasons Why You Should Market Your Business Online appeared first on Infinity Hub.