2020 – Infinity Hub https://infinityhub.com Digital Marketing Thu, 13 Jan 2022 05:45:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://infinityhub.com/wp-content/uploads/2021/06/ih-favicon-150x150.png 2020 – Infinity Hub https://infinityhub.com 32 32 5 Ways To Become An All-Rounder In Business https://infinityhub.com/5-ways-to-become-an-all-rounder-in-business-2/ https://infinityhub.com/5-ways-to-become-an-all-rounder-in-business-2/#respond Sat, 07 Aug 2021 03:13:11 +0000 https://infinityhub.com/?p=6529 Ways to become an all-rounder in business. Becoming successful in business is about developing a series of regular habits that will make you more effective, spot opportunities, and avoid mistakes. See more! Let’s look at five habits that can help you become more successful in the all-rounder business. 1. Never Stop Learning While you may […]

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Ways to become an all-rounder in business. Becoming successful in business is about developing a series of regular habits that will make you more effective, spot opportunities, and avoid mistakes. See more! Let’s look at five habits that can help you become more successful in the all-rounder business.

1. Never Stop Learning

Never Stop Learning

While you may have mastered your niche, it’s essential to keep learning new skills which will further enhance your effectiveness, allowing you to contribute more to your company. The business landscape is constantly being disrupted by new technology and the emergence of new markets – so only by learning about these can you really stay top of your game.

How to keep learning
There are numerous actions you can take to keep learning about business. These include:

  • Subscribe to sector-relevant newsletters. Whatever sector you work in, make sure you stay up to date by subscribing to a range of newsletters related to your niche for insights and training.
  • Read widely and specifically. Consider subscribing to a high-quality business publication such as the Harvard Business.
  • Review or The Economist. You should also sign up for local news too.

2. Get Up To Scratch With Data Analysis

Get Up To Scratch With Data Analysis

 

It’s no longer enough to be digital-literate. In an era of Big Data and machine learning, it’s going to be more important than ever to develop your digital skills and knowledge, yet employees are simply not prepared for this digital era.

How to enhance your digital skills

There are extensive online resources, normally free or low-cost, which can teach you almost any digital skill. Popular sites. Spend a little time every day learning modules on these sites and you’ll soon feel confident dealing with basic programming, coding, and data analysis.

3. Set Targets

Set Targets

 

It sounds simple, yet setting targets is a powerful way of improving your business and your personal effectiveness. By developing goals, you give yourself something to aim for, which motivates you to achieve that goal.

How to set targets

  • Double the number of employees in 24 months.
  • Have five new clients by the end of the quarter.
  • Increase revenue by 20% next year.

4. Network

We’ve written before about the importance of networking as a business tool. It can generate leads, build your personal brand, and keep you up to date with trends in your industry. Networking allows people to put a face to a name, to get to know you on a personal level, and means you’re more than an email address. This all builds trust and confidence.

Networking allows people to put a face to a name, to get to know you on a personal level, and means you’re more than an email address.

How to begin networking

  • Seek out events. They may be organized by your free zone or in other locations in the emirate you’re based in. Sign up for newsletters for industry bodies and make sure you attend any relevant conferences or seminars.
  • Always be prepared. Spend some time getting to know the guest list in advance to get a feel for who’s who.
  • Be social – not just professional. If the people you’re talking to sense that you’re only interested in their money, it’s a quick turn-off.
  • Be methodical. Every time you talk to someone or receive a business card, log it down so you can remember what you spoke about and who they work for – otherwise, you just might forget when you see them next.

5. Learn To Delegate Better

Learn To Delegate Better

As a study of 21st-century business practices notes, “delegation of authority is good for the leader, the manager, and the follower as well as for the organization.” Delegating business tasks offers multiple benefits – it frees you up to focus on more pressing matters, allows you to ‘see the wood for the trees, and lets you think more strategically.

How to delegate more effectively

  • Decide if the task can indeed be delegated. Given the correct information and some guidance, is there anyone in your business that has the skills and experience to do this task instead of you? If so, hand over the reins to them.
  • Provide clear expectations. Let the individual know what your expected outcomes are, the time frame you need the task done in, and let them know when to come to you for help.
  • Be direct. If the work delivered simply doesn’t hit the mark, give constructive feedback so the individual can learn. On the other hand, if the work is done well, ensure you give the employee praise.

The habits for success

Being a better all-rounder in business is, as much as anything, about developing healthy habits which will enhance your career and make you a more effective business leader. Practice these habits every day, and you’ll be set.

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5 Ways To Get More Out Of Your Digital Marketing Budget https://infinityhub.com/5-ways-to-get-more-out-of-your-digital-marketing-budget/ https://infinityhub.com/5-ways-to-get-more-out-of-your-digital-marketing-budget/#respond Mon, 21 Sep 2020 08:47:44 +0000 https://infinityhub.com/?p=2345 Given the current situation, lacking physical options, and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue. But what can these businesses do to maximize Digital Marketing without worrying about their budget? Here are five ways you can do to build up […]

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Given the current situation, lacking physical options, and more reliance on the digital landscape, digital marketing continues to provide value to small businesses looking to expand their reach and revenue.

But what can these businesses do to maximize Digital Marketing without worrying about their budget?

Here are five ways you can do to build up your online presence.

5 Ways To Get More Out Of Your Digital Marketing Budget

1. Identify Your Target Market

 

Determining the right target market helps you develop effective marketing communication strategies. Given the current state of the economy, having a well-defined target market is more critical than ever. No one can afford to target everyone. It allows you to focus your marketing efforts in the most cost-effective way possible.

2. Improve Content

 

The content you create has the power to make people feel passionate about your brand. The content you create communicates your message, educates your readers, and persuades them to purchase your products and services over your competition. Providing high-quality content is one of the most important things you can do to attract clients and create interest in your business.

Create engaging and thought-provoking content like leaving them with questions or asking them to give your featured product a try. You can also seek assistance in curating your posts for better aesthetic and consistent branding.

Utilize User-Generated Content (UGC); reposting customer-made content and crediting them in the posts makes your customers feel “loved” and cared for by the brand.

3. Boost Your Posts

 

Your business needs to have a social media presence. Using social media to drive traffic to your business and raise brand awareness should be pivotal in your marketing plan.

Boosting your posts places them higher on consumers’ newsfeeds, which means your customers have a much higher chance of seeing your content. As more and more people can see your posts, the number of post views will rise, and your target audience will easily be able to like, share, and comment on your posts. Boosting increases engagement and helps you succeed in delivering your message to your customers.

4. Track Your Results

 

Tracking your Social Media posts can help you analyze what best suits your audience. Constantly monitoring and tweaking your strategies will help avoid wasting time and effort on unwanted results. You can also determine which platforms are better to use in reaching your target audience.

You will also be able to identify what time is the best time to post. Timing is an essential part of social media marketing. If you post when your fans are online and at their highest alertness, your posts will drive more engagement, traffic, and sales.

5. Increase Company Responsiveness.

 

Share your content wherever you have a digital presence and spread the word as much as possible.

Final Thoughts

 

Give your marketing enough budget to start with and give these tips a shot so you can effectively bring out the best with your brand.

Create a social media content plan and point out which platform you will post them to be guided with what approach best suits your audience.

If you need assistance in championing your business, contact Infinity Hub Digital Marketing Company for better online performance!

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5 Good Reasons Why Your Business Must Have an Online Presence https://infinityhub.com/5-good-reasons-why-your-business-must-have-an-online-presence/ https://infinityhub.com/5-good-reasons-why-your-business-must-have-an-online-presence/#respond Tue, 14 Jul 2020 01:19:12 +0000 https://infinityhub.com/?p=2323 There are so many things to be said about doing business online, and sometimes some ideas may sound too complicated or too risky. But don’t worry, I will tell you the advantage of why you have to run your business online! Here are the top five reasons why you should establish an online presence for […]

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There are so many things to be said about doing business online, and sometimes some ideas may sound too complicated or too risky. But don’t worry, I will tell you the advantage of why you have to run your business online! Here are the top five reasons why you should establish an online presence for your offline business: 5 Good Reasons Why Your Business Must Have An Online Presence

1. It Will Improve Your Company Image.

Nowadays, companies of all sizes are enjoying the benefits of online marketing. If you don’t have an online presence, most likely, your prospects won’t take you seriously. The worst is you might lose your business to competitors that are having an active online presence.

2. You Will Get Better Customer Support.

Having an online presence allows you to easily reach out to customers and give them just the information they are looking for without spending a lot of time. This leads to fewer phone calls for technical questions and yet gets more sales.

3. It Has Low Star-up Costs.

Starting an online business has few start-up costs. You won’t need buildings to construct, no vehicles to buy, and few people to hire. You just simply need to create your website and start selling! If you began selling offline already, then the transition can be very smooth. You can continue selling the same products online and get an unlimited source of customers.

4. You Can Work Anywhere.

With the internet’s help, the world has gotten very small, and you can take advantage of this. Taking your business online gives you the freedom to live and work anywhere you want. As long as you have a stable internet connection, you can live virtually anywhere while doing your business online.

5. Increase Company Responsiveness.

The internet allows you to deliver your proposal and purchase orders instantly. Online stores transact orders and confirm them to the client. With a competent online store application, you can easily track inventory, sales numbers, outsourcing orders, etc. Faster response time means happier customers and less administrative work for your part. Wondering how to run your business effectively online? Contact Infinity Hub Digital Marketing Company. Allow us to ace your market. Can’t wait to see you! Sign Up Digital Plan Call to Action by Infinity Hub

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Wondering How To Keep Business Going Amidst Crisis? Let Digital Marketing Do The Work https://infinityhub.com/let-digital-marketing-do-the-work/ https://infinityhub.com/let-digital-marketing-do-the-work/#respond Wed, 10 Jun 2020 08:48:46 +0000 https://infinityhub.com/?p=2315 Wondering how to keep business going amidst crisis? Come to think of it! The coronavirus pandemic has dramatically affected the country’s economy because most businesses, if not all, were forced to shut down for the safety of their consumers and employees. Most businesses that are not considered as essential were not permitted to operate in […]

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Wondering how to keep business going amidst crisis? Come to think of it! The coronavirus pandemic has dramatically affected the country’s economy because most businesses, if not all, were forced to shut down for the safety of their consumers and employees. Most businesses that are not considered as essential were not permitted to operate in their establishment to prevent the further spread of the virus. The current pandemic has affected our work since we don’t have any choice to bring our office to our own homes.

The question is how to keep business going amidst crisis? This has shown significant setbacks for us since it limited us from the interaction with our customers. Instead of ranting and being pessimistic, why not try to look for better alternatives to keep presence felt by your existing and potential customers.

Since technological advancements have become evident in this generation, why not use these to your advantage? Consider digital marketing to continue your business.

Wondering How To Keep Business Going

Take Time To Assess Your Marketing Approach

In today’s era, it is the best time to begin our business online. If we keep on depending on the traditional way of marketing, it would be hard to adjust and adapt the changes. It’s time for us on how we can make our presence felt by our audience. With the use of digital marketing, we can touch more audiences.

Adopting New Digital Resources

Social media is widely used nowadays, and using it for our business is a wise choice. Facebook, Instagram, Twitter, among others, can be utilized to introduce your product or services to the audience online. It is an effective way to reach a wider audience.

Double Your Effort In Marketing Your Business & Distinguish Experience

Best way for our business to survive is to cut the budget allotted and keep operations intact due to substantial financial costs. While others may think that this is a wise idea, it’s the other way round. Instead of lowering your marketing budget, you should direct your money to the right path.

As we can do most things online, invest more in digital marketing. However, take into consideration that your audience may also experience trials now. Instead of being aggressive in selling your products or services, let them feel more warmth and care from you. Let your existing and potential clients feel your presence and keep them engaged through your content.

Seek And Hire Digital Marketing Experts

Last thing you do find the right people to guide in the right direction if you still new to digital marketing. It’s quite hard to juggle two things at a time. While multitasking is good, you cannot do it forever. The key to success is to focus on core business operations while letting the experts handle digital marketing.

If you have some questions, please send us a message, and we will gladly help you out. Let’s discuss how you can turn your goals into reality

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Kim Chui Sa SocMed May Batas: Social Media Marketing Lessons https://infinityhub.com/sa-socmed-may-batas-social-media-marketing-lessons-from-kim-chui/ https://infinityhub.com/sa-socmed-may-batas-social-media-marketing-lessons-from-kim-chui/#respond Wed, 20 May 2020 05:38:09 +0000 https://infinityhub.com/?p=2187 ABS-CBN, one of the leading broadcasting networks in the Philippines, was confronted with a new crisis involving one of their star Kim Chui as they faced closure due to the problems of their renewal of franchise. Many of their talents have released statements and their feelings about the said closure. Among these talents who shared […]

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ABS-CBN, one of the leading broadcasting networks in the Philippines, was confronted with a new crisis involving one of their star Kim Chui as they faced closure due to the problems of their renewal of franchise. Many of their talents have released statements and their feelings about the said closure.

Among these talents who shared her standpoint is Kim Chui. However, upon her interview, she gave a statement that made many of us raised an eyebrow. This paved way to “Sa classroom may batas …” to become viral. It has been circulating the past few weeks, and some have even created a remix for it.

Despite the unwanted publicity, there are lessons that we can take from this, especially if you want to upgrade your marketing skills: Here are the top social media marketing lessons we can get from Kim Chui:

Sa SocMed May Batas: Social Media Marketing Lessons From Kim Chui

Know Your Audience

For your content to go viral, you should remember that it is not enough to post it. You should know what type of audience you are reaching. In the case of Kim, she knew who exactly she wants to achieve, us Filipinos. It’s easy for her to use a different language, but she made sure that her audience can understand her point.

Connect With Them Emotionally

You need to remember that most high-quality content became active because of their emotional connection. Kim Chui’s fire was evident during the interview, which created a relationship between her and her audience. The emotion that she showed made it easier for people to know her message.

Share A Story That People Can Relate To Through Your Content

People would remember your content more if what you will be posting is something that they can relate to. For instance, Kim Chui used her viral “Sa classroom …” statement, and because of this, many people reacted because they can refer to it.

Keep It Concise And Memorable

Even though she didn’t deliver what she intended to say, she kept it short; thus, making it easier to remember. Also, she made an impact by reiterating her example again and again. Furthermore, she used some words that can stick to the minds of the people.

Find The Right Time To Share Your Content

What she said during the interview resonates not only with the closure of her network, but with the present situation as well. It became relevant as her message points out our compliance with the “stay at home” at home policy.

Make The Best Out Of The Situation

Many people have created memes and composed songs about this, instead of moping around due to the backlash she received, Kim Chui was able to rise from the situation and even created a full version of the song. In the end, she created another opportunity for people to talk about her more.

You can also make your contents are trendy, as relevant, and as viral as you can. We, at Infinity Hub, can help you achieve your content’s all-time high. You may send us a message through our site support@infinityhub.com or through our Facebook page to get additional information.

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Digital Marketing And Things To Do After Quarantine https://infinityhub.com/digital-marketing-and-things-to-do-after-quarantine/ https://infinityhub.com/digital-marketing-and-things-to-do-after-quarantine/#respond Tue, 12 May 2020 04:39:49 +0000 https://infinityhub.com/?p=2162 The number of cases in the country is steadily increasing as days passed; because of this, many businesses have forced to close down their establishments momentarily. The financial loss for the business owners is enormous. Though the enhanced community quarantine is said to lift soon, it seems that the regulations will continue not to be […]

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The number of cases in the country is steadily increasing as days passed; because of this, many businesses have forced to close down their establishments momentarily. The financial loss for the business owners is enormous. Though the enhanced community quarantine is said to lift soon, it seems that the regulations will continue not to be lenient. In this situation, there are ways that you can do to regenerate the money loss and continue to boost profit for your business.

You need to be aware of the expenses that you will release once the ECQ is lifted. You should know what to prioritize and what alternatives you should do to make sure that your business will get back the money lost due to this pandemic.

Digital Marketing And Things To Do After Quarantine

First

FIRST, you need to do, is to allot money for your operating expenses that will go to pending taxes and supplies that you need to buy or procure. This is to make sure that there will be no backlogs when you operate your business again.

Second

SECOND, you need to ensure that you will still follow social distancing and other protocols when you start operating your business. You need to remember that you already lost a lot of months due to this pandemic, so let us not put that to waste.

Third

THIRD, you need to look for techniques to gain back the customers you lost as well as attract new customers. You can start by improving your digital marketing. The higher you do with your digital marketing style, the bigger chances of doubling your existing customers.

  • You can have promotional teasers for your business so that your existing customers will know that you will back on the market. You can also contact them through e-mail or their social media account and offer them great deals.
  • You can use social media and have social media giveaways. Yes! This may sound odd, but this can attract people.
  • You can also go to LIVE and have polls and games. This can help you engage with your existing customers and potential customers.
  • You can also ask a legit digital marketer to do the task for you. It can help maximize your time for other jobs, and it can also help you save money. Digital marketers can also help generate leads and earn more traffic to your social media account and website.

You can contact Infinity Hub to know more about digital marketing and how they can help you in this dire situation. It is a company that helps people market business online. They make digital marketing more strategic. Also, they create excellent websites, outstanding infographic designs; actualize animation features, among others.

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The New Norm Of Business And What You Ought To Know About It https://infinityhub.com/the-new-norm-of-business-and-what-you-ought-to-know-about-it/ https://infinityhub.com/the-new-norm-of-business-and-what-you-ought-to-know-about-it/#respond Thu, 07 May 2020 02:28:16 +0000 https://infinityhub.com/?p=2145 The progress of our technology has become more and more apparent in this generation. People are hooked onto their phones and other gadgets most of the time. We use social media platforms and the Internet, in general, in communicating with other people, performing our job and school tasks, and in our businesses. All of these […]

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The progress of our technology has become more and more apparent in this generation. People are hooked onto their phones and other gadgets most of the time. We use social media platforms and the Internet, in general, in communicating with other people, performing our job and school tasks, and in our businesses. All of these things done on the Internet, and if you own a business or planning to start one, you need to be sure that you will make use of it to stay relevant.

Furthermore, with what the world is facing today, the more reason for us to use the Internet to our advantage. Regardless of our business (or our plan to start a business) can still manage to open in this dire situation or not, we still need to put into use the power of the Internet. In this way, we can grasp more people, and we can keep on the new norm of business.

The New Norm Of Business And What You Ought To Know About It

1. Why Is It Called “The New Norm”?

If we say BUSINESS, we automatically think about PHYSICAL STORES. If a business does not have any physical stores, we are a little apprehensive about it and even doubting its legitimacy. However, this kind of perspective has been gradually fading. Online shopping stores have become a fad these days, and their popularity is steadily rising. Also, with people cannot go out because of the health risks that the pandemic has brought, more entrepreneurs should think of ways of how to capitalize on this opportunity.

2. Venture To Digital Marketing

As stated, most people have social media accounts and using the Internet. Having said this, if you own a business or planning to own one, you should consider investing in digital marketing. It offers more significant benefits to our firm.

  • It can spread to a broader audience.
  • The expenses that you will have on digital marketing will be lesser compared to traditional marketing strategies.
  • You can easily interact with your potential customers with digital marketing and monitor their reactions towards your marketing ways.

3. Contact Infinity Hub

If you are still new to digital marketing and don’t have any idea of the ways of this technique, you can contact Infinity Hub to help you with this. It is a digital marketing company that offers quality service to its clients. They will help you with how to develop plans and strategies to boost your business’ popularity. Besides, they offer marketing consultation and help you with market research to know what audiences you should target.

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Cracking The Code: How To Continue Being Productive Amid This Global Pandemic https://infinityhub.com/cracking-the-code-how-to-continue-being-productive-amid-this-global-pandemic/ https://infinityhub.com/cracking-the-code-how-to-continue-being-productive-amid-this-global-pandemic/#respond Wed, 06 May 2020 09:00:04 +0000 https://infinityhub.com/?p=2139 Given the situation that the world is facing today, the stability of many businesses is in jeopardy and How to be Productive Amid This Global Pandemic. A lot of companies have momentarily closed down until the quarantine has been lifted, while others have closed permanently. Despite this adversity, we should always look at the bright […]

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Given the situation that the world is facing today, the stability of many businesses is in jeopardy and How to be Productive Amid This Global Pandemic. A lot of companies have momentarily closed down until the quarantine has been lifted, while others have closed permanently. Despite this adversity, we should always look at the bright side and see the opportunities that this pandemic has brought us. Indeed, there are still ways to keep your business running while keeping yourself safe from the coronavirus. Assuming that you can balance your work-home schedule and know how to manage your resources wisely, there is still ample time to keep your business going and continuously earn profits. Here are some ways to stay fruitful during this coronavirus pandemic. Cracking The Code: How To Continue Being Productive Amid This Global Pandemic

1. Go Online!

One thing you need to remember is to make use of our technological advancements. Since almost everyone has social media accounts, you can grab this to your advantage; invest your time and money in marketing, and looking for other channels that you can use, such as digital marketing. You need to improve your digital marketing to generate leads and earn more customers. There are about 5.6 billion searches that Google receives every single day. Imagine if you can get a portion of this number and how much lead it to bring to your business. Adding to this, you can also invest in search engine optimization to make sure that you are on top of Google’s searches for your niche.

2. Keep An Eye To Your Current Customers

You can build long-term relationships with your existing customers via email and do some work to be productive Amid This Global Pandemic. Can strategize ways to help them, and they will definitely appreciate this, especially with all that’s going on. You can also team up with other companies that are complementary to yours to make your products and/or service better. By teaming up with others, you can offer more to your customers.

3. Contact Infinity Hub

If you do not consider yourself as tech-savvy, you can send a message to Infinity Hub to help you market your business online. They offer the best services when it comes to digital marketing and information technology tailored to provide your needs.

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Facebook Launched Two New Emojis, And Here’s How the Internet Reacts https://infinityhub.com/facebook-launched-two-new-emojis-and-heres-how-the-internet-reacts/ https://infinityhub.com/facebook-launched-two-new-emojis-and-heres-how-the-internet-reacts/#respond Wed, 06 May 2020 02:52:34 +0000 https://infinityhub.com/?p=2120 Facebook has released two new emojis that are now available both in Facebook and Messenger apps as well as in the normal web version of Facebook. Click Here! Facebook Launched Two New Emojis will be a new way for users to show their sympathy and support amid the pandemic that the world is facing today. […]

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Facebook has released two new emojis that are now available both in Facebook and Messenger apps as well as in the normal web version of Facebook. Click Here! Facebook Launched Two New Emojis will be a new way for users to show their sympathy and support amid the pandemic that the world is facing today.

Facebook Launched Two New Emojis

However, in spite of the good intention of the platform, many have found these emojis quite awkward. One of the two new emojis is the “care” emoji, a smiley face emoticon hugging a heart, which means a gesture that the user is caring about someone else. Though it may seem cute for others, many said that it is very similar to a stuffed bear with a heart, a symbol of last-minute St. Valentine’s Day gifts

The second emoji is the purple throbbing heart which is designed to be used in the Facebook Messenger app. Click Here! This, in itself, is already awkward; adding to its peculiarity, however, is its resemblance to the Warner Brothers cartoon’s logo “That’s all folks!”

Regardless of the intent behind these emojis, it is undeniable that they are an attempt to improve communication online. It simply is a fact that it is hard to show and put emotions on our comments; thus having these emojis can make it a lot easier. It is easy to pick a fight on any social media platform because we cannot read the other party’s reactions, but emojis can help us to relay our message smoothly. It can also add life to our message.

Facebook Launched Two New Emojis are already out and many Facebook users have attested to seeing and using them. But most of the users will be seeing these within a week. The emojis are rolling out to Facebook and Messenger apps, as well as the regular website.

Twitter users, on the other hand, are underwhelmed with these new emojis. According to some tweets, the Coronavirus emojis were an insincere response to the pandemic. They have seen the emojis as an awkward attempt to join the COVID-19 empathy bandwagon. Know More! Several Twitter users find it hard to visualize how the Facebook “care” emojis will make life under quarantine any better. It is indeed hard and frustrating to be in this situation. People want to go back to the life that they have before this pandemic started.

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How Content Marketing Can Transform Your Business https://infinityhub.com/how-content-marketing-can-transform-your-business/ https://infinityhub.com/how-content-marketing-can-transform-your-business/#respond Tue, 25 Feb 2020 06:00:20 +0000 https://infinityhub.com/?p=2048 When you hear “content marketing,” what comes to your mind? Blog posts? YouTube videos? Facebook posts? Though these represent some of the most popular types of content used today, content marketing is not just about that, as it has been around even before the Internet existed. Content marketing is really about storytelling. It is about […]

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When you hear “content marketing,” what comes to your mind? Blog posts? YouTube videos? Facebook posts? Though these represent some of the most popular types of content used today, content marketing is not just about that, as it has been around even before the Internet existed. Content marketing is really about storytelling. It is about reaching out to your target audience and telling them stories about your brand, products, and services. And who does not love a good story?

Content marketing can, therefore, be defined as a long-term marketing approach that aims at creating a long-lasting relationship with a clearly defined audience through the creation and distribution of relevant content. This marketing strategy has become more critical than ever because traditional advertising is rapidly growing obsolete. People want to feel that you value them, and so bombarding them all the time with a sales pitch does the opposite. Creating high-quality content, on the other hand, is what you want to be doing. You need to attract prospects, build a trustworthy relationship, and turn them into repeat customers. All that, and more, can be achieved with the right content marketing strategy.

1. More Website Traffic

More Website Traffic

Consistently creating high-quality content that is relevant to your specific niche is a great way for you to be more visible in search engines. The keywords here are consistent and high quality. Focusing on quantity alone might not help you achieve your goals. Posting quality content on a regular basis increases the number of visitors to your site, therefore, increasing website traffic.

2. Build Brand Image And Trust

Build Brand Image And Trust

Once you have succeeded to have more website traffic, your next goal should be to convert one-time visitors into repeat visitors by building a solid brand identity and, eventually, a trustworthy relationship with the visitors. Quality content helps you to achieve this goal by consistently answering the questions of your visitors, meeting their needs, and helping them make smart purchase decisions.

3. More Sales

More Sales

Last, but certainly, the most important benefit of content marketing is its potential to increase your sales. Selling a product is like seducing someone, you need to entice and convince the person to engage in a relationship with you (your product). Content marketing does that by attracting potential romantic partners (visitors to your site), helping you have more dates with them (turning them into repeat visitors), and in the end, engaging in a lasting relationship (turning them into faithful customers).

Unless you have an unlimited budget and time to waste trying different marketing strategies that might not work, you might want to start with an efficient content marketing approach. Want to know how to create a content marketing strategy that will suit your specific needs? Get in touch with us to get started.

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