However, as much as there are numerous benefits of online selling, the competition to make your shop more noticeable is fierce. Business owners should develop effective digital marketing strategies to stay ahead of the intense competition. You can use these three tips to attract more customers online.

1. Hire a digital marketing agency.

Seeking the help of a digital marketing agency in Davao will significantly help your business grow. Infinity Hub Digital Marketing Agency in Davao can help you attract more customers and leads and boost your sales. Infinity Hub Digital Marketing Agency in Davao has a team of SEO experts that will help you get top rankings in Google with the latest techniques, so your site can be found quickly by anyone searching online. Infinity Hub Digital Marketing Agency in Davao has helped many businesses with digital strategies to convert more visitors into buyers. You don’t need to study SEO, and Infinity Hub Digital Marketing Agency in Davao will do all the tedious and complicated work.

2. Create a website for your business.

You need a website to sell your product online and create a presence for your store. In addition, you will be able to build trust with your potential customers because they can easily find out everything they need to know about your business, such as your history, contact information, testimonials from previous customers, and your expertise.

Infinity Hub Digital Marketing Agency in Davao can design, develop and run your website for you. Infinity Hub Digital Marketing Agency in Davao has a team of talented designers, developers, and project managers who will help you build a website that resonates with your target audience. Infinity Hub Digital Marketing Agency in Davao specializes in working with small-to-large-sized businesses to drive more traffic and sales to your website.

3. Managing your social media channels effectively

Keeping up with trends and increasing visibility can take time and effort. Social media is a powerful tool to attract and retain customers, but it can be challenging to monitor and manage. To maximize your brand’s potential, you need the assistance of a skilled social media manager.

There are a lot of creative ways to use social media; nevertheless, remember that advertising isn’t everything. You’ll need assistance if you want your business to succeed. Infinity Hub Digital Marketing Agency in Davao can help you manage your social media accounts, run ads, post content, and respond to customer queries on your behalf. In addition, Infinity Hub Digital Marketing Agency in Davao can help you reach your business goals more quickly than ever by developing an integrated marketing plan that fits your budget and timeline.

More customers mean selling more. And that’s a good thing for everyone. Online selling offers you the opportunity to sell more while allowing you to keep 100% of the profit. You have a never-ending stream of customers as long as your customers are happy. Infinity Hub Digital Marketing Agency in Davao can help you develop effective SEO strategies, have a fantastic website, manage your social media better, and get more customers for your online business.

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In today’s world, digital marketing is a hot topic, with new tactics and platforms appearing daily. Amid all this commotion, you must make a place for your business to thrive. Start your successful digital marketing campaign with these three steps. 

Define a target audience. 

It’s impossible to hit a blindfolded target with arms tied behind your back. Creating marketing campaigns without your target audience is no different. Understanding your audience is necessary to connect and sort out which platforms you must focus on. Begin by writing down all of the demographic information you have about your target consumers, such as age, gender, and location. Then go a little deeper to find the issues you can assist your target persona in resolving.

Create great content.

With your target audience insight, it’s time to focus on creating content of interest. Creating great content is the hook that captures your audience’s attention. Don’t compromise on quality if you want your audience to be a long-term customer. Yes, SEO and Backlinks are essential for getting your content noticed on google, but if your content quality is terrible, it will automatically destroy all your business. So, be extra careful about the quality of the content you’re delivering. It does have a massive impact on your overall success.

Measure, optimize, and repeat. 

Providing a great customer experience on your website or social media pages is critical to digital marketing success. Your website and social media are your online identity. They should provide information and simple options for selling things or attracting visitors to purchase your product.

When it comes to digital marketing, one thing to remember is that most techniques take time. It takes time for SEO, content marketing, and social media growth to achieve traction. Paid advertising helps you see results faster, but the investment is usually more significant, and it takes time to fine-tune your campaigns to obtain the best return on investment.

Digital marketing can help you find an audience for your brand. It also allows you to interact with potential leads and develop them into customers. The solution is simple: create an effective digital marketing strategy. If you want to improve the quality of customer experience, partner with Infinity Hub Digital Marketing, for we are the best in building an effective and efficient chatbot that your business needs! We offer services such as:

• Innovative Web Design and Development
• Logo Design
• Graphic Design
• Multimedia and Animation
• Digital Marketing
• Social Media Marketing
• Smart SEO Services

As websites continue to become more critical in the consumer journey, the need to measure the efficiency of digital marketing also increases. Just remember to keep going. Even if some of your goals are more short-term in nature, digital marketing is a long-term game. Know that the results will come, that your traffic will increase, that you will begin to rank higher and that your company will expand.

Talk to us today about how we can help you with your digital marketing needs! Click here!

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A chatbot is a computer program or software that emulates human conversation or “chatter” via text or voice interactions.

The most basic chatbot support uses simple if/then information statements and is programmed to recognize phrases and respond accordingly. 

Business to consumers (B2C) and business to business (B2B) environments use chatbots as virtual assistants assigned to handle simple tasks. Using chatbots allows users to reduce the overhead cost of the workforce and enables organizations to provide appropriate customer service during hours when users aren’t available or present online.

What is Artificial Intelligence?

Artificial Intelligence is defined as a computer-generated system that simulates a human’s ability to understand and learn. 

With the advancements of AI, humans can tell computers what the goal is, and the AI will comprehend and optimize a way to get there using calculation and algorithms that simulate how humans think – but much faster.

Not all chatbots have AI technology, but not all AI technology can be chatbots. However, chatbots have features that are AI-like. 

Chatbots vs Artificial Intelligence

Chatbots and Artificial Intelligence are two computer-generated systems that are often lumped together. But what is the difference between the two?

Not all chatbots use Artificial Intelligence, and not all AI has a messaging interface. But when you integrate the two of them, you get a beneficial AI assistant, or “bot.”

Chatbots are strictly customer-facing, and they may use AI to understand customers better or surface better information. AI can deliver helpful information on the user side or uncover insights based on customer conversations and ratings.

Why use chatbots?

Chatbots originated from an elementary request from customers – we want faster answers. With growing businesses struggling to meet the demands of incoming inquiries, the use of chatbots is an excellent opportunity to be invested in.

According to the Motley Fool, Facebook messenger bots for customer service reported a 70% failure rate after they launched. 

But when used for a narrow objective and backed up by powerful AI technology, chatbots can help provide a wide range of benefits for customers and for customer service teams.

Chatbots for Customer Service

Chatbots can still be incredibly helpful for customer service teams, especially in high-volume conditions where the same questions come up frequently.

Chatbots can also make customer service more effective and efficient by gathering information, verifying data accounts, and triaging before connecting customers to help, including the following:

Using Chatbots for Gathering Information

When a customer prompts a conversation, there are a lot of formalities to go through before help is provided; this is a common strategy of businesses to collect lead data from the visitor such as name, contact number, and email address.

Using Chatbots for Providing Help

Some chatbots can proceed even further and attempt to provide help to the customer by offering information from a knowledge programmed in the system. These chatbots use NLP or Natural Language Processing to digest what the customer is asking for and search existing answers to surface them for the customer.

Suppose that your customers ask repetitive inquiries to your platform. In that case, a chatbot will immediately entertain your customer with the saved data in your program. Not only will your customers get the answer they are looking for, but they’ll also get them immediately and at any time.

Using Chatbots for Simple Transactions

Due to the customizable features of chatbots, including all the benefits mentioned above, the bots can process simple transactions like booking an appointment, making a reservation, buying a commodity, sending follow-ups or after-sale services, and a lot more.

Most significant benefits of chatbots for your company

They give your company a face.

Chatbots can help you present your company to your customers by giving your company a face. The chatbot is the welcoming touchpoint of your business; it provides visitors with an idea of what your business is and what you are selling.

You are available – immediately.

Chatbots give users the freedom to do other activities in their business, including operations, management, accounting, and marketing. Bots are activated 24/7 to provide visitors with full attention for their inquiries and concerns.

They can increase your sales.

If you manage to get the appropriate information and offers to your potential customers at the right time, you can enormously increase your chances of closing the deal.

You can gain insights into customer behavior.

Another considerable advantage of using chatbots for businesses is giving you insight into your customer behavior. There are valuable insights for your future business strategy from the questions, problems, and popular products mentioned in the chatbot conversations.

Customer service teams need a modern partner to support businesses from entertaining prospects and customers 24/7. Infinity Hub Digital Marketing offers world-class and high-end chatbots that give your business a representative and

If you want to improve the quality of customer experience, partner with Infinity Hub Digital Marketing, for we are the best in building an effective and efficient chatbot that your business needs!

Talk to us today about how we can help power up your customer service! Click here!

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If you’re doing a business and didn’t maximize the idea of Email Marketing, you might lose the game for not reaching the right market. But, like any other competition, there are a lot of existing competitors who are also ahead of the game. That is why understanding the trends are important in your business. In addition, to get the most out of your email marketing campaign, you need to ensure your strategies are up to date. 

Personalization

Being creative in your email campaign is the key to getting the attention of your target market; personalizing emails allows the audience to appreciate your email visually, which they tend to read the context of your emails. 

Personalized emails, in terms of body content, subject lines, timing, and even the types of product/service offers presented, can and should be developed to make each customer or prospect feel like they are valued.

Artificial intelligence or AI

Companies and business owners who invested Artificial Intelligence in their emails are already one step ahead of their competitors. 

The ability of AI to analyze data and interpret split tests allows companies to manage lists efficiently, find the most compelling subject lines and offers, and identify the best sending times in a span period.

Also, AI accelerates the ramp-umps and your business ROIs.

Plain Text Emails

The creativity of emails has its limitations. Dazzling design or heavy layouts may work for some email campaigns, but in contrast, going to the complete opposite with plain text is way more effective. If you’re only making emails for awareness that your products/services exist.

If you have a limited budget for your email campaign, this is your time to give it a try.

Mobile Optimization

In the world of web development, mobile-first design becomes the standard in the year 2022 since more audiences use mobile devices than desktop computers to access the Internet. 

In 2022, the number of smartphone users in the world today is 6.648 Billion, which translates to 83.96% of the world’s population owning a smartphone. 

Suppose your email offers a positive mobile user experience. In that case, you’ll capture a larger amount of audience who would know that your product/service exists in the marketplace.

Landing Page Quality

Many email campaigns’ mistake is pulling out all the stops to reach their Close Target Reconnaissance or CTR goal. It’s crucial for recipients to merely click-through and convert when they get through the landing page. 

Copywriting in landing pages takes a good role; it affects the CRO or conversion rate optimization knowledge and technology platforms that support granular split testing and personalization.

Landing page development should be the main goal in 2022 to boost email campaign results. 

As a marketer, staying up to the latest trends on Digital Marketing regarding email campaigns can make your life easy! With Infinity Hub Digital Marketing, we can give you fresh and compelling ideas on how to promote your business using email marketing with the guidance of Gilmar Padua, a Digital Marketing strategist.

We have a team of experts who can give you 100% of their expertise with desirable results for your business! 
Contact us at our official landing page if you want to partner with us. Click here!

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Digital marketing is infinite; there are a lot of available strategies for your business.

Why have a digital marketing strategy?

Digital marketing is more important today than ever. Without Digital marketing strategies, your business doesn’t have an eye-view of what needs to be achieved. You know what you want to achieve, but you don’t know how to start. Choosing the right strategy will help you get a direction towards your goal.

For instance, your company sells cosmetics, and your target market is Gen Zs. You put all your efforts into promoting your product, doing direct selling, spreading awareness using Email Marketing. What do you think is the problem here?

You won’t expect this type of market to check their emails regularly unless they are all under online classes. But as a seller, you shouldn’t settle for seasonal interest, online courses will be gone soon, and traditional practices will quickly resume.

Instead, choose a digital marketing strategy that perfectly fits your audience, like promoting your products via existing social media platforms. To make an effective digital marketing strategy you need to be familiarized with Life Cycle Marketing, this talk is about understanding the buyer’s journey.

Search Engine Optimization

When it comes to digital marketing, there isn’t anything more important than Search Engine Optimization or SEO. Due to the constant changes of the Google Algorithm, the strategy needs to be analyzed from time to time.

Search engines like Google use bots to crawl pages on the web, go from site to site, collect information about the niche, and put them in an index. The primary purpose of SEO is to increase the quantity and quality of inbound traffic to your website and make it searchable online using keywords and phrases related to your business.

When it comes to digital marketing strategies, look at SEO as a requirement it comes along with many benefits. It intercepts every member of your target audience – no matter where they are in your buying funnel.

Pay per Click Advertising

PPC is a paid form of advertising based on an auction method system.

With PPC, you bid on keywords you want your ads to show up for. Simply put, if a user decides to click on your advertisement, you pay for that click.

In other words, you don’t pay for ad space – only for its result.

This strategy allows you to cover many PPC advantages, such as being cost-effective because you have the freedom to spend, choose which demographics you want to target and determine precisely how much your return on investment is. In addition, it is customizable; as you run your campaigns, you can make many minor adjustments to enhance based on what works best. Training resources are also available online. Unlike organic search engine optimization (SEO), tactics can take months to make a difference.

Content Marketing

Content marketing is a marketing approach focused on delivering and creating valuable, timely, and consistent content to attract and retain an audience – and, ultimately, to drive revenue customer action.

Your business concentrates on reaching, engaging, and connecting with consumers via content in content marketing to increase your online presence>. This content, including videos, blog posts, infographics, and more, provides value to users. It’s not, however, a sales-oriented copy – it’s informational.

No matter what format you follow for your content, it’s important that it’s beneficial and relevant to your audience. You want to make original and high-quality content that makes the users want to spread it with their friends, families, coworkers, and other social networks.

Email Marketing

Email marketing is a great venue to promote products or services while maintaining and developing relationships with potential customers or clients. It also focuses on keeping existing customers and acquiring new ones. In addition, email marketing is an excellent strategy for building brand awareness, keeping your company top-of-mind, and encouraging the repetition of purchases.

This strategy allows business owners to keep in touch with their customers and provide valuable information by emailing relative content. One disadvantage of email marketing is that failing to target your email to the right people will also trigger consumers to consider your email as “spam email.” Worst case scenario, the recipient may delete your email or unsubscribe.

Developing your marketing campaigns and growing your audience are the main components of email marketing. You need to stay consistent and be on top of your game in order for this strategy to work. You should also be able to differentiate between clients that seem to enjoy the content you are emailing them and those who are moving it to the spam folder. If all of this process seems to be too much to handle on your own, you could always take help from email management companies such as Simplelists. If you wish to know more about their services, click here to continue.

Social Media Marketing

Social media marketing concentrates on building brand awareness and increasing content conversions. Nearly two-thirds, 71% of SMBs use social media to market themselves, and of those who do so, 52% post at least daily.

The main goal of social media marketing is to increase and expand brand awareness and conversions, build and maintain your company’s credibility. That is why social media marketing concentrates on creating informational or awareness content, plus interacting with users on various platforms.

Video Marketing

Video marketing enhances brand awareness, conversion rates, and company revenue. One main rule is that you shouldn’t make a digital marketing video without first researching and creating a plan.

Your video marketing strategy must fit your budget, timelines, production processes, conversion metrics, and more. So getting this written down and completed should be step one of your video creation process.

Digital marketing is one of the best strategies to attract new customers and achieve your business goals. Plus, it offers a variety of new and effective strategies, from video to email to social, to get your complement your company goals.

Let Infinity Hub be your partner if you want your business to be on top of the market

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Davao City’s population reached over 1.8 million people, almost 80% of them use social media daily! They use this as a way of communication, building credibility, accessing information, and gaining knowledge.

But Social Media can be more than just a social platform; generation by generation, it evolves its purpose and usage, this is where DIGITAL MARKETING plays in.

People are consuming digital content daily. Traditional marketing platforms will soon vanish due to consistent traction of demands and how new clients comprehend an Ad. Also, unlike the old methods in marketing, digital marketing is a lot cheaper, accessible, and convenient.

If you’re a business professional, you’ll know the idea of putting effective campaigns and strategic interventions to promote your business is always a must. That is why partnering with a Digital Marketing Agency will give you an edge over your competitors.

Davao City is known for its talented and skilled freelancers, hired by different business owners, both local and International. According to Upwork’s statistics, Filipinos doing freelance reached over 1.4 million registered users in the country and participated by many Dabawenyos. It is indeed that digital marketing is a booming industry in the City. This is the reason why the city has become the hub of Digital Marketing in Mindanao.

Digital marketing agencies in Davao are popping up left and right, but you have to partner with the best and trusted agencies to see your desired results! If you need a hand in Digital Marketing, Infinity Hub will be your best partner for your start-up business. With our expertise in the field, we make sure that your brand will grow!

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The Covid-19 pandemic has changed the world in ways no one could have predicted. With businesses forced to temporarily or permanently close, limited human mobility, and strict protocols, enterprises were forced to embrace the digital transformation. As we welcome the new year, what trends should we note as we map out your digital marketing strategy for 2021? Here is some insight into what we think.

1. Quality vs Quantity of Posts

This Year 2021, it is safe to say that posting consistency is more important than posting frequency. Content quality is more important than content quantity. With social media’s new algorithm, Facebook and Instagram are giving more importance to post engagements. If you post poor-quality content, you’re more likely to lose fans and followers. There is no magic frequency when deciding how often to post on social media. The key is to post relevant, quality content consistently and keep an eye on the times your audience engages with your content the most often.

2. Ephemeral Content – More Impression On Different Platforms

Ephemeral content is visual content that is only accessible temporarily (typically 24 hours). This type of content is hugely popular on social on Facebook (My Day), Instagram (Stories), Snapchat (Snaps). This type of content elicits an immediate response from the audience, such as an urgent need to purchase, allows your customers to engage with your brand, expands your reach, better opportunity to reach younger audiences, and builds trust with your network.

3. Tiktok Marketing

TikTok has become one of the world’s favorite social media platforms, with over 800 million active monthly users on TikTok worldwide. The quick, easily-digestible format primarily appeals to Gen Z while also making waves with aging Millennials. Through this app, businesses can create an effective digital marketing strategy to connect with two of the largest consumer groups. You can also re-purpose and cross-post video content from TikTok to different platforms capitalizing on video marketing.

4. User-Generated Content (UGC)

2021 will be the year of UGC! You can never go wrong with social proof! User-generated Content strategy has been a digital marketing trend for years now that you can consider it a staple strategy. But due to the pandemic, UGC will be more useful than ever. When things start to return to normal, consumers will want validation that others are buying from you or are at the very least re-engaging in shopping and purchasing. User-generated content will allow brands to nurture a sense of community and connect better with existing customers.

5. Influencer Marketing

Influencer Marketing will be bigger than ever in 2021. A recent study found that 40% of people reported that they purchased a product online after seeing it used by an influencer on social media. As a result, there is an opportunity for brands to utilize social media influencers more now than ever. Influencers can speak on a more personal level and give their honest opinion that resonates more with their followers than traditional brand advertising. Influencers are expected to gain even more popularity and followers, and businesses to use influencers more than ever.

6. Social Commerce & Shoppable Posts

Visual commerce is taking off as more consumers are willing to buy products through ads they see in their feeds, providing an opportunity for E-commerce brands to create and post interactive ads that allow users to click and shop with ease. E-commerce brands hope this will reduce the risk that customers will abandon their purchase because they have to switch apps or sign in to an unknown store.

7. Micro-Moments

A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.” They want immediate gratification, and they’re making decisions faster than ever before. To take advantage of micro-moments in 2021, you need to be where consumers are searching for information at the moment – or, as Google puts it, marketers have to “be there, be useful, be quick.” To get the most out of micro-moments in 2021, you should:

• Identify your consumers’ “I want to buy” moments
• Be there in these moments of need
• Deliver relevant content
• Make it easy for them to make a purchase
• Measure every moment that matters

8. AI-Powered Chatbots For Better Response Management

Chatbots will continue to be an essential part of Digital Marketing in 2021. Level up your customer service with customized and instantaneous AI-powered chatbots. Upgrade to an AI-powered chatbot armed with deep-learning and conversational abilities. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Choose one that can run on all of your digital channels – website, messaging apps, and customer support tools.

Final Thoughts

What do you think about these insights? Let us know if you have other Digital Marketing Trends that we forgot to consider! And for businesses out there, if you need assistance in championing your business, contact Infinity Hub Digital Marketing Company! And we would be glad to collaborate with you and create an effective Digital Marketing Strategy for your business!

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There are so many things to be said about doing business online, and sometimes some ideas may sound too complicated or too risky. But don’t worry, I will tell you the advantage of why you have to run your business online! Here are the top five reasons why you should establish an online presence for your offline business:

1. It Will Improve Your Company Image.

Nowadays, companies of all sizes are enjoying the benefits of online marketing. If you don’t have an online presence, most likely, your prospects won’t take you seriously. The worst is you might lose your business to competitors that are having an active online presence.

2. You Will Get Better Customer Support.

Having an online presence allows you to easily reach out to customers and give them just the information they are looking for without spending a lot of time. This leads to fewer phone calls for technical questions and yet gets more sales.

3. It Has Low Star-up Costs.

Starting an online business has few start-up costs. You won’t need buildings to construct, no vehicles to buy, and few people to hire. You just simply need to create your website and start selling! If you began selling offline already, then the transition can be very smooth. You can continue selling the same products online and get an unlimited source of customers.

4. You Can Work Anywhere.

With the internet’s help, the world has gotten very small, and you can take advantage of this. Taking your business online gives you the freedom to live and work anywhere you want. As long as you have a stable internet connection, you can live virtually anywhere while doing your business online.

5. Increase Company Responsiveness.

The internet allows you to deliver your proposal and purchase orders instantly. Online stores transact orders and confirm them to the client. With a competent online store application, you can easily track inventory, sales numbers, outsourcing orders, etc. Faster response time means happier customers and less administrative work for your part. Wondering how to run your business effectively online? Contact Infinity Hub Digital Marketing Company. Allow us to ace your market. Can’t wait to see you!

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