The Covid-19 pandemic has changed the world in ways no one could have predicted. With businesses forced to temporarily or permanently close, limited human mobility, and strict protocols, enterprises were forced to embrace the digital transformation. As we welcome the new year, what trends should we note as we map out your digital marketing strategy for 2021? Here is some insight into what we think.

1. Quality vs Quantity of Posts

This Year 2021, it is safe to say that posting consistency is more important than posting frequency. Content quality is more important than content quantity. With social media’s new algorithm, Facebook and Instagram are giving more importance to post engagements. If you post poor-quality content, you’re more likely to lose fans and followers. There is no magic frequency when deciding how often to post on social media. The key is to post relevant, quality content consistently and keep an eye on the times your audience engages with your content the most often.

2. Ephemeral Content – More Impression On Different Platforms

Ephemeral content is visual content that is only accessible temporarily (typically 24 hours). This type of content is hugely popular on social on Facebook (My Day), Instagram (Stories), Snapchat (Snaps). This type of content elicits an immediate response from the audience, such as an urgent need to purchase, allows your customers to engage with your brand, expands your reach, better opportunity to reach younger audiences, and builds trust with your network.

3. Tiktok Marketing

TikTok has become one of the world’s favorite social media platforms, with over 800 million active monthly users on TikTok worldwide. The quick, easily-digestible format primarily appeals to Gen Z while also making waves with aging Millennials. Through this app, businesses can create an effective digital marketing strategy to connect with two of the largest consumer groups. You can also re-purpose and cross-post video content from TikTok to different platforms capitalizing on video marketing.

4. User-Generated Content (UGC)

2021 will be the year of UGC! You can never go wrong with social proof! User-generated Content strategy has been a digital marketing trend for years now that you can consider it a staple strategy. But due to the pandemic, UGC will be more useful than ever. When things start to return to normal, consumers will want validation that others are buying from you or are at the very least re-engaging in shopping and purchasing. User-generated content will allow brands to nurture a sense of community and connect better with existing customers.

5. Influencer Marketing

Influencer Marketing will be bigger than ever in 2021. A recent study found that 40% of people reported that they purchased a product online after seeing it used by an influencer on social media. As a result, there is an opportunity for brands to utilize social media influencers more now than ever. Influencers can speak on a more personal level and give their honest opinion that resonates more with their followers than traditional brand advertising. Influencers are expected to gain even more popularity and followers, and businesses to use influencers more than ever.

6. Social Commerce & Shoppable Posts

Visual commerce is taking off as more consumers are willing to buy products through ads they see in their feeds, providing an opportunity for E-commerce brands to create and post interactive ads that allow users to click and shop with ease. E-commerce brands hope this will reduce the risk that customers will abandon their purchase because they have to switch apps or sign in to an unknown store.

7. Micro-Moments

A micro-moment is “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.” They want immediate gratification, and they’re making decisions faster than ever before. To take advantage of micro-moments in 2021, you need to be where consumers are searching for information at the moment – or, as Google puts it, marketers have to “be there, be useful, be quick.” To get the most out of micro-moments in 2021, you should:

• Identify your consumers’ “I want to buy” moments
• Be there in these moments of need
• Deliver relevant content
• Make it easy for them to make a purchase
• Measure every moment that matters

8. AI-Powered Chatbots For Better Response Management

Chatbots will continue to be an essential part of Digital Marketing in 2021. Level up your customer service with customized and instantaneous AI-powered chatbots. Upgrade to an AI-powered chatbot armed with deep-learning and conversational abilities. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Choose one that can run on all of your digital channels – website, messaging apps, and customer support tools.

Final Thoughts

What do you think about these insights? Let us know if you have other Digital Marketing Trends that we forgot to consider! And for businesses out there, if you need assistance in championing your business, contact Infinity Hub Digital Marketing Company! And we would be glad to collaborate with you and create an effective Digital Marketing Strategy for your business!

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There are so many things to be said about doing business online, and sometimes some ideas may sound too complicated or too risky. But don’t worry, I will tell you the advantage of why you have to run your business online! Here are the top five reasons why you should establish an online presence for your offline business:

1. It Will Improve Your Company Image.

Nowadays, companies of all sizes are enjoying the benefits of online marketing. If you don’t have an online presence, most likely, your prospects won’t take you seriously. The worst is you might lose your business to competitors that are having an active online presence.

2. You Will Get Better Customer Support.

Having an online presence allows you to easily reach out to customers and give them just the information they are looking for without spending a lot of time. This leads to fewer phone calls for technical questions and yet gets more sales.

3. It Has Low Star-up Costs.

Starting an online business has few start-up costs. You won’t need buildings to construct, no vehicles to buy, and few people to hire. You just simply need to create your website and start selling! If you began selling offline already, then the transition can be very smooth. You can continue selling the same products online and get an unlimited source of customers.

4. You Can Work Anywhere.

With the internet’s help, the world has gotten very small, and you can take advantage of this. Taking your business online gives you the freedom to live and work anywhere you want. As long as you have a stable internet connection, you can live virtually anywhere while doing your business online.

5. Increase Company Responsiveness.

The internet allows you to deliver your proposal and purchase orders instantly. Online stores transact orders and confirm them to the client. With a competent online store application, you can easily track inventory, sales numbers, outsourcing orders, etc. Faster response time means happier customers and less administrative work for your part. Wondering how to run your business effectively online? Contact Infinity Hub Digital Marketing Company. Allow us to ace your market. Can’t wait to see you!

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Among these talents who shared her standpoint is Kim Chui. However, upon her interview, she gave a statement that made many of us raised an eyebrow. This paved way to “Sa classroom may batas …” to become viral. It has been circulating the past few weeks, and some have even created a remix for it.

Despite the unwanted publicity, there are lessons that we can take from this, especially if you want to upgrade your marketing skills: Here are the top social media marketing lessons we can get from Kim Chui:

Know Your Audience

For your content to go viral, you should remember that it is not enough to post it. You should know what type of audience you are reaching. In the case of Kim, she knew who exactly she wants to achieve, us Filipinos. It’s easy for her to use a different language, but she made sure that her audience can understand her point.

Connect With Them Emotionally

You need to remember that most high-quality content became active because of their emotional connection. Kim Chui’s fire was evident during the interview, which created a relationship between her and her audience. The emotion that she showed made it easier for people to know her message.

Share A Story That People Can Relate To Through Your Content

People would remember your content more if what you will be posting is something that they can relate to. For instance, Kim Chui used her viral “Sa classroom …” statement, and because of this, many people reacted because they can refer to it.

Keep It Concise And Memorable

Even though she didn’t deliver what she intended to say, she kept it short; thus, making it easier to remember. Also, she made an impact by reiterating her example again and again. Furthermore, she used some words that can stick to the minds of the people.

Find The Right Time To Share Your Content

What she said during the interview resonates not only with the closure of her network, but with the present situation as well. It became relevant as her message points out our compliance with the “stay at home” at home policy.

Make The Best Out Of The Situation

Many people have created memes and composed songs about this, instead of moping around due to the backlash she received, Kim Chui was able to rise from the situation and even created a full version of the song. In the end, she created another opportunity for people to talk about her more.

You can also make your contents are trendy, as relevant, and as viral as you can. We, at Infinity Hub, can help you achieve your content’s all-time high. You may send us a message through our site support@infinityhub.com or through our Facebook page to get additional information.

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You need to be aware of the expenses that you will release once the ECQ is lifted. You should know what to prioritize and what alternatives you should do to make sure that your business will get back the money lost due to this pandemic.

First

FIRST, you need to do, is to allot money for your operating expenses that will go to pending taxes and supplies that you need to buy or procure. This is to make sure that there will be no backlogs when you operate your business again.

Second

SECOND, you need to ensure that you will still follow social distancing and other protocols when you start operating your business. You need to remember that you already lost a lot of months due to this pandemic, so let us not put that to waste.

Third

THIRD, you need to look for techniques to gain back the customers you lost as well as attract new customers. You can start by improving your digital marketing. The higher you do with your digital marketing style, the bigger chances of doubling your existing customers.

• You can have promotional teasers for your business so that your existing customers will know that you will back on the market. You can also contact them through e-mail or their social media account and offer them great deals.
• You can use social media and have social media giveaways. Yes! This may sound odd, but this can attract people.
• You can also go to LIVE and have polls and games. This can help you engage with your existing customers and potential customers.
• You can also ask a legit digital marketer to do the task for you. It can help maximize your time for other jobs, and it can also help you save money. Digital marketers can also help generate leads and earn more traffic to your social media account and website.

You can contact Infinity Hub to know more about digital marketing and how they can help you in this dire situation. It is a company that helps people market business online. They make digital marketing more strategic. Also, they create excellent websites, outstanding infographic designs; actualize animation features, among others.

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Furthermore, with what the world is facing today, the more reason for us to use the Internet to our advantage. Regardless of our business (or our plan to start a business) can still manage to open in this dire situation or not, we still need to put into use the power of the Internet. In this way, we can grasp more people, and we can keep on the new norm of business.

1. Why Is It Called “The New Norm”?

If we say BUSINESS, we automatically think about PHYSICAL STORES. If a business does not have any physical stores, we are a little apprehensive about it and even doubting its legitimacy. However, this kind of perspective has been gradually fading. Online shopping stores have become a fad these days, and their popularity is steadily rising. Also, with people cannot go out because of the health risks that the pandemic has brought, more entrepreneurs should think of ways of how to capitalize on this opportunity.

2. Venture To Digital Marketing

As stated, most people have social media accounts and using the Internet. Having said this, if you own a business or planning to own one, you should consider investing in digital marketing. It offers more significant benefits to our firm.

• It can spread to a broader audience.
• The expenses that you will have on digital marketing will be lesser compared to traditional marketing strategies.
• You can easily interact with your potential customers with digital marketing and monitor their reactions towards your marketing ways.

3. Contact Infinity Hub

If you are still new to digital marketing and don’t have any idea of the ways of this technique, you can contact Infinity Hub to help you with this. It is a digital marketing company that offers quality service to its clients. They will help you with how to develop plans and strategies to boost your business’ popularity. Besides, they offer marketing consultation and help you with market research to know what audiences you should target.

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Given the situation that the world is facing today, the stability of many businesses is in jeopardy and How to be Productive Amid This Global Pandemic. A lot of companies have momentarily closed down until the quarantine has been lifted, while others have closed permanently. Despite this adversity, we should always look at the bright side and see the opportunities that this pandemic has brought us. Indeed, there are still ways to keep your business running while keeping yourself safe from the coronavirus. Assuming that you can balance your work-home schedule and know how to manage your resources wisely, there is still ample time to keep your business going and continuously earn profits. Here are some ways to stay fruitful during this coronavirus pandemic.

1. Go Online!

One thing you need to remember is to make use of our technological advancements. Since almost everyone has social media accounts, you can grab this to your advantage; invest your time and money in marketing, and looking for other channels that you can use, such as digital marketing. You need to improve your digital marketing to generate leads and earn more customers. There are about 5.6 billion searches that Google receives every single day. Imagine if you can get a portion of this number and how much lead it to bring to your business. Adding to this, you can also invest in search engine optimization to make sure that you are on top of Google’s searches for your niche.

2. Keep An Eye To Your Current Customers

You can build long-term relationships with your existing customers via email and do some work to be productive Amid This Global Pandemic. Can strategize ways to help them, and they will definitely appreciate this, especially with all that’s going on. You can also team up with other companies that are complementary to yours to make your products and/or service better. By teaming up with others, you can offer more to your customers.

3. Contact Infinity Hub

If you do not consider yourself as tech-savvy, you can send a message to Infinity Hub to help you market your business online. They offer the best services when it comes to digital marketing and information technology tailored to provide your needs.

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Content marketing can, therefore, be defined as a long-term marketing approach that aims at creating a long-lasting relationship with a clearly defined audience through the creation and distribution of relevant content. This marketing strategy has become more critical than ever because traditional advertising is rapidly growing obsolete. People want to feel that you value them, and so bombarding them all the time with a sales pitch does the opposite. Creating high-quality content, on the other hand, is what you want to be doing. You need to attract prospects, build a trustworthy relationship, and turn them into repeat customers. All that, and more, can be achieved with the right content marketing strategy.

1. More Website Traffic

Consistently creating high-quality content that is relevant to your specific niche is a great way for you to be more visible in search engines. The keywords here are consistent and high quality. Focusing on quantity alone might not help you achieve your goals. Posting quality content on a regular basis increases the number of visitors to your site, therefore, increasing website traffic.

2. Build Brand Image And Trust

Once you have succeeded to have more website traffic, your next goal should be to convert one-time visitors into repeat visitors by building a solid brand identity and, eventually, a trustworthy relationship with the visitors. Quality content helps you to achieve this goal by consistently answering the questions of your visitors, meeting their needs, and helping them make smart purchase decisions.

3. More Sales

Last, but certainly, the most important benefit of content marketing is its potential to increase your sales. Selling a product is like seducing someone, you need to entice and convince the person to engage in a relationship with you (your product). Content marketing does that by attracting potential romantic partners (visitors to your site), helping you have more dates with them (turning them into repeat visitors), and in the end, engaging in a lasting relationship (turning them into faithful customers).

Unless you have an unlimited budget and time to waste trying different marketing strategies that might not work, you might want to start with an efficient content marketing approach. Want to know how to create a content marketing strategy that will suit your specific needs? Get in touch with us to get started.

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