However, as much as there are numerous benefits of online selling, the competition to make your shop more noticeable is fierce. Business owners should develop effective digital marketing strategies to stay ahead of the intense competition. You can use these three tips to attract more customers online.

1. Hire a digital marketing agency.

Seeking the help of a digital marketing agency in Davao will significantly help your business grow. Infinity Hub Digital Marketing Agency in Davao can help you attract more customers and leads and boost your sales. Infinity Hub Digital Marketing Agency in Davao has a team of SEO experts that will help you get top rankings in Google with the latest techniques, so your site can be found quickly by anyone searching online. Infinity Hub Digital Marketing Agency in Davao has helped many businesses with digital strategies to convert more visitors into buyers. You don’t need to study SEO, and Infinity Hub Digital Marketing Agency in Davao will do all the tedious and complicated work.

2. Create a website for your business.

You need a website to sell your product online and create a presence for your store. In addition, you will be able to build trust with your potential customers because they can easily find out everything they need to know about your business, such as your history, contact information, testimonials from previous customers, and your expertise.

Infinity Hub Digital Marketing Agency in Davao can design, develop and run your website for you. Infinity Hub Digital Marketing Agency in Davao has a team of talented designers, developers, and project managers who will help you build a website that resonates with your target audience. Infinity Hub Digital Marketing Agency in Davao specializes in working with small-to-large-sized businesses to drive more traffic and sales to your website.

3. Managing your social media channels effectively

Keeping up with trends and increasing visibility can take time and effort. Social media is a powerful tool to attract and retain customers, but it can be challenging to monitor and manage. To maximize your brand’s potential, you need the assistance of a skilled social media manager.

There are a lot of creative ways to use social media; nevertheless, remember that advertising isn’t everything. You’ll need assistance if you want your business to succeed. Infinity Hub Digital Marketing Agency in Davao can help you manage your social media accounts, run ads, post content, and respond to customer queries on your behalf. In addition, Infinity Hub Digital Marketing Agency in Davao can help you reach your business goals more quickly than ever by developing an integrated marketing plan that fits your budget and timeline.

More customers mean selling more. And that’s a good thing for everyone. Online selling offers you the opportunity to sell more while allowing you to keep 100% of the profit. You have a never-ending stream of customers as long as your customers are happy. Infinity Hub Digital Marketing Agency in Davao can help you develop effective SEO strategies, have a fantastic website, manage your social media better, and get more customers for your online business.

The post How to Get More Customers Online appeared first on Infinity Hub.

The Philippines’ digital marketing history dates back to the 20th century when the internet was invented. It has revolutionized many people all over the world, including many Filipinos. Filipinos’ affinity to adapt to global trends has dramatically changed how the digital marketing industry has come to be in the present time.

Traditional media included broadcast television, radio, cable and satellite television, print ads, and billboards. Traditional media requires a considerable budget, so not many can afford it.

For example, to advertise a product on television, a company must pay the actors, the production team, and the different TV stations to broadcast the commercial.

Digital Marketing Landscape Shift

The main reason newspapers and magazines are reducing their circulation is that digital marketing is revolutionizing the industry. People check sports news or classified ads through their mobile phones rather than reading printed media.

Businesses that prefer to reach customers quickly have a wide range of digital marketing options. At the same time, conglomerates and large organizations can choose whether they want to use print or online banners.

In addition, it costs less to advertise online. For the past 20 years, media has transformed faster than ever. Consumers are increasingly switching from one medium to another, and media companies must adapt to the expected new digital landscape.

Understanding Digital Marketing

Digital marketing is about scaling down your brand’s core values and message and making them easily accessible to the right target market. It’s about understanding the consumers’ needs, providing helpful content and experiences that match those needs, and driving people to your product or service via a strategic online marketing campaign.

Three Types of Digital Marketing in the Philippines

Social Media Management

Social media marketing is a compelling method to grow your audience, get more followers, and drive more sales for your business. Data from surveys show that most Filipinos spend time browsing their social media on their mobiles.

The trick to becoming successful with social media marketing is to know which social networks are most effective for your industry.

• Facebook

The digital marketing world is constantly changing, and you must keep up. Facebook is the country’s most popular social media platform, with a range of tools that allow you to do just that. From creating your own content to finding the latest trends and more. You need to reach the right internet users to target effectively to get more customers.

Digital marketing on Facebook is not just about selling products but also sharing all sorts of related things to your brand or products.

• Facebook Messenger

Facebook Messenger is not just about sending messages. As you may have noticed, any small business owner or a prominent company owner can opt to run their ads on FB Messenger.

By taking advantage of the most popular chatting platform, digital marketers can develop an effective marketing strategy to boost a brand.

• Instagram

Instagram is more about creating creative and engaging photos and short videos. Instagram is one of the best channels for content marketing and promoting client loyalty. Nearly three-quarters of all Facebook users in the Philippines are also on Instagram, and it’s extremely rare to see someone not having both accounts. In addition, Instagram is a very interactive platform.

Because most Filipinos are digital, they find it easy to get themselves connected and updated on the go through Instagram. If a brand wants to connect with its potential customers, then the best way is through online marketing on Instagram.

• Twitter

Twitter is one of the best platforms for your business to reach out to more Filipinos. It can be helpful when you have a special offer that you want to make available in the Filipino market, such as events, sales, and product availability.

Twitter enables brands to target a specific audience since only a certain account’s followers can have access. Marketing brands on Twitter is ideal for accounts with a significant following and already established brand loyalty.

Other Social Media Platforms

You can find many companies selling life online on Tiktok, posting ads on Reddit, or even advertising their products on Youtube Shorts or sponsored Youtube videos. Business owners can jump on the current trend, promote their brands to more Filipinos and develop strategic content marketing campaigns on various social media platforms.

Other social media platforms ideal for online marketing strategies in the Philippines include Linkedin, Pinterest, WhatsApp, and Viber.

Hire Infinity Hub Digital Marketing Agency to Manage Your Social Media

Our strategy focuses on understanding your audience so we can deliver the right message to them. We do this by examining how and why people use Facebook, FB Messenger, Instagram, Twitter, and other social media platforms to fully understand their needs and desires. With this information, we create content specific to your audience and a step ahead of the competition.

In addition, only in this era, where technology and social media are used to achieve business goals, has a brand’s online presence becomes more important than ever. People don’t just look at words but pictures for credibility.

Thus, one must be careful how they present themselves through their cover photo. We can help you create creative content and schedule the postings on your behalf.

Email Marketing

Email can be one of the most effective marketing channels. Email marketing is not as old school as you may think. It’s still effective, and there’s still an excellent chance to get visitors from your email in today’s technology-driven world.

Unlike social media, email is not limited by time or place so that you can reach as many users as possible 24/7. Email marketing brings customers back to a business again and again. With email marketing, you can capture the attention of new and existing customers alike by sending them email updates about new partnerships and other company news.

Hire Infinity Hub Digital Marketing Agency to Develop the Right Email Marketing Strategies For You

Hire our digital marketing agency in the Philippines for your business growth. We have a team of experts who know various ways to implement email marketing best practices. We can help come up with practical and engaging email content. We can assist you in having a better understanding of your customers and catching their attention.

Developing a Website

A website is one of the best ways to communicate with your customers and potential customers and build your brand. They are great for boosting visibility, targeting mobile users, accessing content, and fostering relationships with potential clients.

Your website will help you reach potential customers who might have overlooked you. With a website, people can browse through previous purchases and directly compare them with other products. The site will also help people find you from search engines and social media sites like Facebook.

If your main goal is to sell directly, then a website would help accomplish that goal by allowing for easier navigation or landing page based on their interests.

Hire Infinity Hub Digital Marketing Agency to Develop Your Website

Here are two reasons why you should hire us to develop your website:

1. Customize the ideal website for your company.
   
   With our affordable prices, quality, and excellent design services, your site will be highlighted in search engines on all digital devices and help increase your brand awareness.
   
   A custom website can help you grow your business or expand into your target audience and new markets. Your website will be accessible from every device, allowing potential customers to find you, even those using an older browser version like Internet Explorer or Firefox.
   
   
2. Develop the right approach to increase your ROI.
   
   Many small businesses start with one website and then add another or a third, and so on. Our approach is to create a website for you that is scalable, dynamic, mobile-friendly, and lets your visitors find you easily.
   
   Using these principles, we guarantee that our client’s websites will increase in traffic by 201%—the average return on investment (ROI) on our websites is 20 times greater than that of other agencies.

Conclusion

Digital marketing is a cost-efficient alternative to traditional marketing. The key is to target the right audience, and that’s what we can help you with.

We are your digital managing partner for all of your online efforts. We can help you streamline your large company or even if you are a start-up business owner. From online businesses to even those with physical stores and branches outside the country, we can help you!

Trust us to help you have a massive pool of customers, give you more exposure, help you with SEO, reach the correct type of Filipino audience and even across Southeast Asia, and help you develop growth strategies for your business.

The post Digital Marketing in the Philippines appeared first on Infinity Hub.

In today’s world, digital marketing is a hot topic, with new tactics and platforms appearing daily. Amid all this commotion, you must make a place for your business to thrive. Start your successful digital marketing campaign with these three steps. 

Define a target audience. 

It’s impossible to hit a blindfolded target with arms tied behind your back. Creating marketing campaigns without your target audience is no different. Understanding your audience is necessary to connect and sort out which platforms you must focus on. Begin by writing down all of the demographic information you have about your target consumers, such as age, gender, and location. Then go a little deeper to find the issues you can assist your target persona in resolving.

Create great content.

With your target audience insight, it’s time to focus on creating content of interest. Creating great content is the hook that captures your audience’s attention. Don’t compromise on quality if you want your audience to be a long-term customer. Yes, SEO and Backlinks are essential for getting your content noticed on google, but if your content quality is terrible, it will automatically destroy all your business. So, be extra careful about the quality of the content you’re delivering. It does have a massive impact on your overall success.

Measure, optimize, and repeat. 

Providing a great customer experience on your website or social media pages is critical to digital marketing success. Your website and social media are your online identity. They should provide information and simple options for selling things or attracting visitors to purchase your product.

When it comes to digital marketing, one thing to remember is that most techniques take time. It takes time for SEO, content marketing, and social media growth to achieve traction. Paid advertising helps you see results faster, but the investment is usually more significant, and it takes time to fine-tune your campaigns to obtain the best return on investment.

Digital marketing can help you find an audience for your brand. It also allows you to interact with potential leads and develop them into customers. The solution is simple: create an effective digital marketing strategy. If you want to improve the quality of customer experience, partner with Infinity Hub Digital Marketing, for we are the best in building an effective and efficient chatbot that your business needs! We offer services such as:

• Innovative Web Design and Development
• Logo Design
• Graphic Design
• Multimedia and Animation
• Digital Marketing
• Social Media Marketing
• Smart SEO Services

As websites continue to become more critical in the consumer journey, the need to measure the efficiency of digital marketing also increases. Just remember to keep going. Even if some of your goals are more short-term in nature, digital marketing is a long-term game. Know that the results will come, that your traffic will increase, that you will begin to rank higher and that your company will expand.

Talk to us today about how we can help you with your digital marketing needs! Click here!

The post Digital Marketing in 3 Steps appeared first on Infinity Hub.

A chatbot is a computer program or software that emulates human conversation or “chatter” via text or voice interactions.

The most basic chatbot support uses simple if/then information statements and is programmed to recognize phrases and respond accordingly. 

Business to consumers (B2C) and business to business (B2B) environments use chatbots as virtual assistants assigned to handle simple tasks. Using chatbots allows users to reduce the overhead cost of the workforce and enables organizations to provide appropriate customer service during hours when users aren’t available or present online.

What is Artificial Intelligence?

Artificial Intelligence is defined as a computer-generated system that simulates a human’s ability to understand and learn. 

With the advancements of AI, humans can tell computers what the goal is, and the AI will comprehend and optimize a way to get there using calculation and algorithms that simulate how humans think – but much faster.

Not all chatbots have AI technology, but not all AI technology can be chatbots. However, chatbots have features that are AI-like. 

Chatbots vs Artificial Intelligence

Chatbots and Artificial Intelligence are two computer-generated systems that are often lumped together. But what is the difference between the two?

Not all chatbots use Artificial Intelligence, and not all AI has a messaging interface. But when you integrate the two of them, you get a beneficial AI assistant, or “bot.”

Chatbots are strictly customer-facing, and they may use AI to understand customers better or surface better information. AI can deliver helpful information on the user side or uncover insights based on customer conversations and ratings.

Why use chatbots?

Chatbots originated from an elementary request from customers – we want faster answers. With growing businesses struggling to meet the demands of incoming inquiries, the use of chatbots is an excellent opportunity to be invested in.

According to the Motley Fool, Facebook messenger bots for customer service reported a 70% failure rate after they launched. 

But when used for a narrow objective and backed up by powerful AI technology, chatbots can help provide a wide range of benefits for customers and for customer service teams.

Chatbots for Customer Service

Chatbots can still be incredibly helpful for customer service teams, especially in high-volume conditions where the same questions come up frequently.

Chatbots can also make customer service more effective and efficient by gathering information, verifying data accounts, and triaging before connecting customers to help, including the following:

Using Chatbots for Gathering Information

When a customer prompts a conversation, there are a lot of formalities to go through before help is provided; this is a common strategy of businesses to collect lead data from the visitor such as name, contact number, and email address.

Using Chatbots for Providing Help

Some chatbots can proceed even further and attempt to provide help to the customer by offering information from a knowledge programmed in the system. These chatbots use NLP or Natural Language Processing to digest what the customer is asking for and search existing answers to surface them for the customer.

Suppose that your customers ask repetitive inquiries to your platform. In that case, a chatbot will immediately entertain your customer with the saved data in your program. Not only will your customers get the answer they are looking for, but they’ll also get them immediately and at any time.

Using Chatbots for Simple Transactions

Due to the customizable features of chatbots, including all the benefits mentioned above, the bots can process simple transactions like booking an appointment, making a reservation, buying a commodity, sending follow-ups or after-sale services, and a lot more.

Most significant benefits of chatbots for your company

They give your company a face.

Chatbots can help you present your company to your customers by giving your company a face. The chatbot is the welcoming touchpoint of your business; it provides visitors with an idea of what your business is and what you are selling.

You are available – immediately.

Chatbots give users the freedom to do other activities in their business, including operations, management, accounting, and marketing. Bots are activated 24/7 to provide visitors with full attention for their inquiries and concerns.

They can increase your sales.

If you manage to get the appropriate information and offers to your potential customers at the right time, you can enormously increase your chances of closing the deal.

You can gain insights into customer behavior.

Another considerable advantage of using chatbots for businesses is giving you insight into your customer behavior. There are valuable insights for your future business strategy from the questions, problems, and popular products mentioned in the chatbot conversations.

Customer service teams need a modern partner to support businesses from entertaining prospects and customers 24/7. Infinity Hub Digital Marketing offers world-class and high-end chatbots that give your business a representative and

If you want to improve the quality of customer experience, partner with Infinity Hub Digital Marketing, for we are the best in building an effective and efficient chatbot that your business needs!

Talk to us today about how we can help power up your customer service! Click here!

The post Chatbots: Your AI Business Partner appeared first on Infinity Hub.

If you’re doing a business and didn’t maximize the idea of Email Marketing, you might lose the game for not reaching the right market. But, like any other competition, there are a lot of existing competitors who are also ahead of the game. That is why understanding the trends are important in your business. In addition, to get the most out of your email marketing campaign, you need to ensure your strategies are up to date. 

Personalization

Being creative in your email campaign is the key to getting the attention of your target market; personalizing emails allows the audience to appreciate your email visually, which they tend to read the context of your emails. 

Personalized emails, in terms of body content, subject lines, timing, and even the types of product/service offers presented, can and should be developed to make each customer or prospect feel like they are valued.

Artificial intelligence or AI

Companies and business owners who invested Artificial Intelligence in their emails are already one step ahead of their competitors. 

The ability of AI to analyze data and interpret split tests allows companies to manage lists efficiently, find the most compelling subject lines and offers, and identify the best sending times in a span period.

Also, AI accelerates the ramp-umps and your business ROIs.

Plain Text Emails

The creativity of emails has its limitations. Dazzling design or heavy layouts may work for some email campaigns, but in contrast, going to the complete opposite with plain text is way more effective. If you’re only making emails for awareness that your products/services exist.

If you have a limited budget for your email campaign, this is your time to give it a try.

Mobile Optimization

In the world of web development, mobile-first design becomes the standard in the year 2022 since more audiences use mobile devices than desktop computers to access the Internet. 

In 2022, the number of smartphone users in the world today is 6.648 Billion, which translates to 83.96% of the world’s population owning a smartphone. 

Suppose your email offers a positive mobile user experience. In that case, you’ll capture a larger amount of audience who would know that your product/service exists in the marketplace.

Landing Page Quality

Many email campaigns’ mistake is pulling out all the stops to reach their Close Target Reconnaissance or CTR goal. It’s crucial for recipients to merely click-through and convert when they get through the landing page. 

Copywriting in landing pages takes a good role; it affects the CRO or conversion rate optimization knowledge and technology platforms that support granular split testing and personalization.

Landing page development should be the main goal in 2022 to boost email campaign results. 

As a marketer, staying up to the latest trends on Digital Marketing regarding email campaigns can make your life easy! With Infinity Hub Digital Marketing, we can give you fresh and compelling ideas on how to promote your business using email marketing with the guidance of Gilmar Padua, a Digital Marketing strategist.

We have a team of experts who can give you 100% of their expertise with desirable results for your business! 
Contact us at our official landing page if you want to partner with us. Click here!

The post Email Marketing Trends to look for in 2022 appeared first on Infinity Hub.

Digital marketing is infinite; there are a lot of available strategies for your business.

Why have a digital marketing strategy?

Digital marketing is more important today than ever. Without Digital marketing strategies, your business doesn’t have an eye-view of what needs to be achieved. You know what you want to achieve, but you don’t know how to start. Choosing the right strategy will help you get a direction towards your goal.

For instance, your company sells cosmetics, and your target market is Gen Zs. You put all your efforts into promoting your product, doing direct selling, spreading awareness using Email Marketing. What do you think is the problem here?

You won’t expect this type of market to check their emails regularly unless they are all under online classes. But as a seller, you shouldn’t settle for seasonal interest, online courses will be gone soon, and traditional practices will quickly resume.

Instead, choose a digital marketing strategy that perfectly fits your audience, like promoting your products via existing social media platforms. To make an effective digital marketing strategy you need to be familiarized with Life Cycle Marketing, this talk is about understanding the buyer’s journey.

Search Engine Optimization

When it comes to digital marketing, there isn’t anything more important than Search Engine Optimization or SEO. Due to the constant changes of the Google Algorithm, the strategy needs to be analyzed from time to time.

Search engines like Google use bots to crawl pages on the web, go from site to site, collect information about the niche, and put them in an index. The primary purpose of SEO is to increase the quantity and quality of inbound traffic to your website and make it searchable online using keywords and phrases related to your business.

When it comes to digital marketing strategies, look at SEO as a requirement it comes along with many benefits. It intercepts every member of your target audience – no matter where they are in your buying funnel.

Pay per Click Advertising

PPC is a paid form of advertising based on an auction method system.

With PPC, you bid on keywords you want your ads to show up for. Simply put, if a user decides to click on your advertisement, you pay for that click.

In other words, you don’t pay for ad space – only for its result.

This strategy allows you to cover many PPC advantages, such as being cost-effective because you have the freedom to spend, choose which demographics you want to target and determine precisely how much your return on investment is. In addition, it is customizable; as you run your campaigns, you can make many minor adjustments to enhance based on what works best. Training resources are also available online. Unlike organic search engine optimization (SEO), tactics can take months to make a difference.

Content Marketing

Content marketing is a marketing approach focused on delivering and creating valuable, timely, and consistent content to attract and retain an audience – and, ultimately, to drive revenue customer action.

Your business concentrates on reaching, engaging, and connecting with consumers via content in content marketing to increase your online presence>. This content, including videos, blog posts, infographics, and more, provides value to users. It’s not, however, a sales-oriented copy – it’s informational.

No matter what format you follow for your content, it’s important that it’s beneficial and relevant to your audience. You want to make original and high-quality content that makes the users want to spread it with their friends, families, coworkers, and other social networks.

Email Marketing

Email marketing is a great venue to promote products or services while maintaining and developing relationships with potential customers or clients. It also focuses on keeping existing customers and acquiring new ones. In addition, email marketing is an excellent strategy for building brand awareness, keeping your company top-of-mind, and encouraging the repetition of purchases.

This strategy allows business owners to keep in touch with their customers and provide valuable information by emailing relative content. One disadvantage of email marketing is that failing to target your email to the right people will also trigger consumers to consider your email as “spam email.” Worst case scenario, the recipient may delete your email or unsubscribe.

Developing your marketing campaigns and growing your audience are the main components of email marketing. You need to stay consistent and be on top of your game in order for this strategy to work. You should also be able to differentiate between clients that seem to enjoy the content you are emailing them and those who are moving it to the spam folder. If all of this process seems to be too much to handle on your own, you could always take help from email management companies such as Simplelists. If you wish to know more about their services, click here to continue.

Social Media Marketing

Social media marketing concentrates on building brand awareness and increasing content conversions. Nearly two-thirds, 71% of SMBs use social media to market themselves, and of those who do so, 52% post at least daily.

The main goal of social media marketing is to increase and expand brand awareness and conversions, build and maintain your company’s credibility. That is why social media marketing concentrates on creating informational or awareness content, plus interacting with users on various platforms.

Video Marketing

Video marketing enhances brand awareness, conversion rates, and company revenue. One main rule is that you shouldn’t make a digital marketing video without first researching and creating a plan.

Your video marketing strategy must fit your budget, timelines, production processes, conversion metrics, and more. So getting this written down and completed should be step one of your video creation process.

Digital marketing is one of the best strategies to attract new customers and achieve your business goals. Plus, it offers a variety of new and effective strategies, from video to email to social, to get your complement your company goals.

Let Infinity Hub be your partner if you want your business to be on top of the market

The post Effective Digital Marketing Strategies for Your Campaign appeared first on Infinity Hub.

The increase in the number of Digital agencies in recent years has made choosing the right one difficult. But above all the existing digital Marketing agencies in the Philippines, one agency gives excellent results.

Why choose Infinity Hub?

Infinity Hub is a young, web-based digital marketing company in Davao– tailored to provide your needs to let your business increase its media presence. They can offer the best information technology services that define this generation as a result of being 8 years in the industry.

There are many Digital Marketing companies in the Philippines, and INFINITY HUB DIGITAL MARKETING is one of the top performers when it comes to animated videos, ads, social media management, SEO, and the like

A TEAM OF EXPERTS

We are composed of a talented team with high-level skills and knowledge about Digital Marketing. Each of our clients will be given an assigned team who are experts in their field to deliver next-level customer care. 

A CONSTANT AFTER SALES AND FOLLOW UP

Constant communication is essential to relationships in every business. Our team is trained to provide excellent after-sales and follow-up to develop trust with our clients to meet expectations and deliverables and fix future challenges.

EQUIPPED OF BEST DIGITAL MARKETING TOOLS

If you are a start-up, chances are you’re looking for ways to get your foot one step ahead of the competition. To obtain efficiency in monitoring, we are equipped with various digital marketing software. 

Infinity Hub has the tools, strategies, and skilled team to help you build trust with your target audience. With us, we will help you optimize your business by giving you fresh ideas and valuable results.

The post Why Choose Infinity Hub appeared first on Infinity Hub.

Davao City’s population reached over 1.8 million people, almost 80% of them use social media daily! They use this as a way of communication, building credibility, accessing information, and gaining knowledge.

But Social Media can be more than just a social platform; generation by generation, it evolves its purpose and usage, this is where DIGITAL MARKETING plays in.

People are consuming digital content daily. Traditional marketing platforms will soon vanish due to consistent traction of demands and how new clients comprehend an Ad. Also, unlike the old methods in marketing, digital marketing is a lot cheaper, accessible, and convenient.

If you’re a business professional, you’ll know the idea of putting effective campaigns and strategic interventions to promote your business is always a must. That is why partnering with a Digital Marketing Agency will give you an edge over your competitors.

Davao City is known for its talented and skilled freelancers, hired by different business owners, both local and International. According to Upwork’s statistics, Filipinos doing freelance reached over 1.4 million registered users in the country and participated by many Dabawenyos. It is indeed that digital marketing is a booming industry in the City. This is the reason why the city has become the hub of Digital Marketing in Mindanao.

Digital marketing agencies in Davao are popping up left and right, but you have to partner with the best and trusted agencies to see your desired results! If you need a hand in Digital Marketing, Infinity Hub will be your best partner for your start-up business. With our expertise in the field, we make sure that your brand will grow!

The post Partnering with a Digital Marketing Agency in Davao City appeared first on Infinity Hub.

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Everybody uses social media, there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and, most importantly to marketers, companies, and brands. There are now more than 2.3 billion active social media users, which makes social media an unavoidable part of your marketing strategy. Unlike the past where marketers blindly advertised and hoped for the best, social media provides your company the opportunity to engage with customers in real-time. By setting goals before you begin, it’s easier to measure success or failure. These goals aren’t always focused on money or return on investment, and they shouldn’t be. Social media marketing is more about engagement and providing solutions to problems rather than selling.

1. Brand Awareness

Brand awareness is all about your brand becoming relevant to potential buyers. This means posting content regularly that answers the questions your customers are asking. That content includes links to blog posts, infographics, statistics, and relevant articles. But don’t forget to show the world who your brand is by posting photos of employees, the office, and company events. You can also post humorous, relevant memes that support your brand. This will help build a connection with customers.

2. Enhance Public Relations

By following your company’s mentions, you can find out what customers are saying about your brand and respond to complaints in a timely manner. In fact, according to Social Media Today, when companies engage and respond to customer service requests over social media, those customers end up spending 20% – 40% more with the company. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty.

3. Build Community Of Advocates

Brand loyalty has always been one of the most important factors in long-term growth. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real-time.

4. Research And Development

By constantly engaging with customers, your company can stay up to date on the problems they’re facing and develop solutions. Just as importantly, follow your competitors on social media to see how they engage their customers if they’re facing any complaints, and if they’re rolling out any promotions or new products.

5. Driving Sales And Leads

If you’re not leveraging social media to acquire leads and generate sales, you’re not using social media properly. This is what most companies strive for first, but fail to realize that without time spent on the first four goals, it’s unlikely that sales will grow. Social media provides the perfect opportunity to interact with potential customers, both on a personal level and an organizational level, to gauge their pain points, and to understand their basic corporate culture. This knowledge allows for a warm call when you first engage, as opposed to a cold call.

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