Business – Infinity Hub https://infinityhub.com Digital Marketing Fri, 10 Feb 2023 05:17:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://infinityhub.com/wp-content/uploads/2021/06/ih-favicon-150x150.png Business – Infinity Hub https://infinityhub.com 32 32 Where Should You Promote Your Business More? Facebook, Instagram, Twitter, LinkedIn, Or Tiktok https://infinityhub.com/where-should-you-promote-your-business-more-facebook-instagram-twitter-linkedin-or-tiktok/ https://infinityhub.com/where-should-you-promote-your-business-more-facebook-instagram-twitter-linkedin-or-tiktok/#respond Fri, 10 Feb 2023 05:17:38 +0000 https://infinityhub.com/?p=10647 As a business owner, you know that to be successful in your passion, you must find ways to promote your brand and attract customers and sustain them...

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As a business owner, you know that to be successful in your passion, you must find ways to promote your brand and attract customers and sustain them. With so many social media platforms, deciding which is best for your business can take time and effort. This blog post will explore the benefits of using each central platform – from Facebook and Instagram to Twitter, LinkedIn, and TikTok – and demonstrate how to maximize your visibility and reach on each. You will have a better understanding of which social media platform is best for your business and how to make the most of it.

Facebook, Instagram, Twitter, or Linkedin — Where Do I Start?

How To Maximize Your Visibility And Reach On Popular Social Media Platforms?

Social media is incredibly effective for connecting with your target audience and promoting your business. However, it can be challenging to look at the right platform and figure out the best way to use it. That’s where digital marketing agencies come in. They are experts in using all the most popular social media platforms and can help you determine which ones are best for your business. Infinity Hub will include different types of content, including images, videos, text, Stories, or polls. Facebook is an essential part of your social media marketing.

Reach the Advantages of Social Media in just 3 steps | Virtually Present

Here are some of the benefits of each platform:

  • Facebook: As of 2023, the monthly active users for Facebook are 2.93 billion. Facebook has been around for a long time and has a large user base. It is an ideal platform for building relationships with existing and potential new customers. Additionally, Facebook is great for sharing content that connects with people on a personal level. 
  • Twitter: In 2023, Twitter will have 330 million monthly active users (MAUs), from 276 million more users since 2010. Twitter is a fast-paced environment in that short messages are shareable between users with short messages. It makes Twitter great for breaking news or spreading information quickly. Additionally, tweets are shareable, meaning other users can easily retweet them.
  • Instagram: A recent survey of Instagram users’ statistics shows that the number of users is expected to hit 1.35 billion worldwide in 2023. Instagram is popular because it allows users to post photos that are easy to digest and shareable across multiple social media platforms. Additionally, images on Instagram tend to have higher engagement rates than other social media platforms. Plus, it can be connected to Facebook, which is the perfect social media partner for your business.
  • LinkedIn: LinkedIn now has more than 875 million members with over 58 million registered companies. LinkedIn is perfect for businesses that want to build relationships with professionals in their industry or area of expertise. LinkedIn allows companies to post job openings, connect with clients or customers, and more.
  • TikTok: With 1 billion active users spread across 154 countries, TikTok is one of the most popular social media platforms as of 2023. It is now the third-largest of the Big Five worldwide social networks. Influencers use TikTok as an easy marketing strategy to promote brands.   

Infinity Hub Digital Marketing Agency typically recommends using multiple social media platforms simultaneously to reach as many people as possible. But things are more sophisticated in the world of social media nowadays. Instagram Reels can be shareable in Feed, and reels from public accounts are eligible to be discovered through a new space on the Reels tab.

Logo Instagram Facebook Twitter Png posted by John Tremblay

Conclusion

In conclusion, there is no one-size-fits-all approach to social media marketing. Each platform has benefits and should be utilized based on your business goals and objectives. Facebook, Instagram, Twitter, LinkedIn, and TikTok have their place in any effective digital marketing strategy. Infinity Hub Digital Marketing Agency usually focuses on Facebook, Youtube, and Instagram when promoting business. When maximizing your visibility on these platforms, it is best to work with a digital marketing agency that can help you understand the nuances of each platform so that you can make the most of them. Take action now to start promoting yourself using these popular social media platforms!

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Infinity Hub: The Top-Tier Digital Marketing Agency in Davao https://infinityhub.com/infinity-hub-the-top-tier-digital-marketing-agency-in-davao/ https://infinityhub.com/infinity-hub-the-top-tier-digital-marketing-agency-in-davao/#respond Fri, 02 Dec 2022 09:00:00 +0000 https://infinityhub.com/?p=10463 Are you a Davaoeño entrepreneur still undecided about hiring a digital marketing agency for your business? Worry no more cause Infinity Hub Digital Marketing Agency, the top-tier SEO expert in Davao, is here for you. This article will let you know how we can help your business...

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Are you a Davaoeño entrepreneur still undecided about hiring a digital marketing agency in Davao for your business?

Worry no more cause Infinity Hub Digital Marketing Agency, the top-tier SEO expert in Davao, is here for you. This article will let you know how we can help your business.

Introducing Infinity Hub

Let’s start with what our digital marketing agency does in Davao City. We are a team of SEO experts in Davao City, helping business owners seeking to improve their online presence and potential. Hiring our digital marketing agency is of great value to your business since we can help you get more customers with our SEO services, website development, graphic design, logo design, video animation, social media marketing services, and more!

Infinity Hub Staff Digital-Marketing-Agency In Davao
Infinity Hub Staff Celebrating Success at the IH Office.

Experience top-notch SEO expert services.

As the top-tier SEO expert in Davao City, we can help you pick an ideal keyword strategy and boost your visibility on search engines. For many entrepreneurs, devoting even more time to learning about search engine optimization (SEO) is daunting, given the already extensive list of tasks that must be completed daily to keep their businesses running. It calls for analytical skills, in-depth knowledge of the digital scene and market trends, and a keen eye for detail. As an SEO expert in Davao, we can guide you or even give you full-on support in all parts of SEO. Our digital marketing agency in Davao City can help you focus on other aspects of your business, save you from making common mistakes, and reduce your digital marketing venture risks.

Access to resources that you don’t have.

As Davao’s top-tier digital marketing agency, we utilize the most expensive and advanced digital marketing tools and software to create our clients’ most compelling and customized digital marketing strategies. Working with us allows you to expand your business and reach new customers faster. Our team only hires digital marketing experts with years of experience and a great understanding of the latest digital marketing trends. Our campaigns are consistently ranked among the most successful in the industry. 

Keep track of your advertising campaign’s results.

Our digital marketing agency in Davao can help you keep track of your advertising campaigns to find out what works best for you. We’ll stop at nothing to ensure you get the most outstanding possible results, as we want you to succeed. We monitor your advertising efforts and provide you with transparent and real-time data so that we can determine the best strategies for your business.

Infinity Hub Staff the Digital Marketing Agency In Davao
Infinity Hub Social Media Managers and the Project Manager ensure everything is on Track.

Keep a record of your results and make adjustments when needed. An effective campaign should have a measurable goal that you can quantify, then measure how well the campaign performed in reaching those goals. This will help you determine if the campaign was successful or not.

Effective campaigns to grow your business.

Our top-tier digital marketing agency in Davao provides a full range of services, from strategy and planning to execution, so that we can help you reach out to not just local but all potential global clients who are on the lookout for your services. We start our work by thoroughly analyzing your current marketing ventures and providing improvement solutions. Not just that, we can even provide you with general maintenance of your business from marketing, web development, and creatives.

Create impactful and engaging content.

Infinity Hub Staff Brainstorming on Different Ideas
Infinity Hub Staff Brainstorming on Different Ideas

Our agency in Davao is composed of young, talented, and trendy individuals. Our team keeps up with the trends, not just in Davao but in the entire Philippines. We can help you create interesting and creative content that will suit your customers’ current needs and wants. In addition, our team of SEO experts in Davao specializes in technical analysis and project development that will help any business.

Your address doesn’t matter. 

Did we mention that we can help business owners from the Philippines or even the world? All our services are done in the virtual world, so you don’t have to go out of your way to visit our office. But if you wish to visit us, you can find us at our address at 15-C RD5 Doña Vicenta Village Brgy. 19 Poblacion in Davao City, Philippines.

Timeless solution for the future of your business.

Our SEO team can help sustain your business for the future. Our solutions generate long-lasting results ensuring your business’s growth in the long run. Our team develops timeless, trendy, and effective solutions for SEO, email, design project, website development, web search service, virtual service, and all other virtual needs.

We have a wide range of experience from different industries and have worked on some of the most complex SEO campaigns.

We have worked with many clients, from small businesses to large corporations. Our team comprises experts who understand how search engine optimization works and can help you make the most out of it for your business.

As a top SEO company in Davao City, Philippines, we are determined to help businesses improve their online visibility through our various SEO services. We understand that search engine optimization can be a confusing and complicated process. That’s why we have made it our mission to help businesses make the most out of their online presence by providing them with the best web development and SEO services in Davao City, Philippines. We have a wide range of experience from different industries and have worked on some of the most complex SEO campaigns.

We have a social media department that can help you with your social media needs.

We care for everything—from setting up accounts to creating engaging content and monitoring their performance. We can manage your accounts, create and post content for you, and help with any technical issues that may arise.

Social media marketing is important because it helps you build your brand and get more leads. The more people who know about you and your business, the more likely you are to make sales. Social media marketing is great for getting your name out there and building your brand.

We are your virtual business partners.

Our CEO, Mr. Gilmar Padua, started Infinity Hub Digital Marketing Agency in Davao City, Philippines, aiming to help entrepreneurs grow their businesses and boost their visibility in the virtual world. Mr. Padua understands that the customers are the heart of any business, so he and his staff always strive to incorporate an ideal strategy to help all of Infinity Hub’s clients. Our team doesn’t do sloppy work. We value trust and loyalty with all of our clients. We always deliver results and quality service.

Gilmar Padua - Digital Marketing Strategist

What Does a Social Media Marketing Agency Do?

The cost of hiring a social media marketing agency depends on many factors. There are many different types of agencies, each with its pricing structure. Some agencies charge based on your followers, while others charge by the hour or project.

The benefits of social media marketing are numerous, which is why any business that wants to scale up its operations should hire a reliable company to handle its social media marketing needs.

Create content that fits into your brand voice

Your brand’s voice is the way you communicate with your audience. It’s how you write bios and descriptions on social media, how you speak at events and conferences, and even how your employees talk when they are not working (at least in part).

The goal of your content is to make it fit into this voice. You want to create something natural from your brand and not overly scripted or contrived.

The Process

We start our work by thoroughly analyzing your current marketing ventures and providing improvement solutions. Not just that, we can even provide you with general maintenance of your business from marketing, web development, and creatives.

Conclusion

Hire Infinity Hub Digital Marketing Agency, the top-tier SEO expert in Davao, to help you with your digital needs. We will provide step-by-step digital services to help your business grow. Join our increasingly growing number of satisfied clients now.

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The 5 Things You Should Focus On For A Successful Business https://infinityhub.com/the-5-things-you-should-focus-on-for-a-successful-business/ https://infinityhub.com/the-5-things-you-should-focus-on-for-a-successful-business/#respond Mon, 06 Jan 2020 09:20:32 +0000 https://infinityhub.com/?p=1738 It surprises me to see how many entrepreneurs, focusing on the wrong issues in the market. There’s no reason to make success hard when it’s easy. Learn more! Don’t dwell on what you don’t know on the first try, you’re going to get upset and stuck rather, concentrate on what you can do and continue […]

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It surprises me to see how many entrepreneurs, focusing on the wrong issues in the market. There’s no reason to make success hard when it’s easy. Learn more! Don’t dwell on what you don’t know on the first try, you’re going to get upset and stuck rather, concentrate on what you can do and continue to gain momentum. This means first concentrating on the easy bits, then returning to the harder aspects of building your company. Perhaps by then, you’ll have built up enough momentum to prevent your constructive concentration from fracturing.

The following are some of the basic business skills (especially soft skills) that drive you to success with ease. These basic skills are what truly set you up for success.

1. Focus On What Works For Easy Success

Focus On What Works For Easy Success

Many entrepreneurs believe they’ll succeed. Read more! But they lack the basic business skills and common business sense to back up that belief. They waste a lot of time focusing on expensive details.

Obsessing over perfection or the wrong details isn’t cost-effective. You must learn how to prioritize. Know how much time to spend on each aspect of your business, and don’t waste time on less important tasks. It may be a smart idea to hire a team of employees to assist in such processes if you are not a perfectionist. However, if you want your business to thrive, you may have to ensure that your employees are performing at their highest level. To achieve this, make sure your employees have access to things like collaborative work environments, appropriate furniture (sourced from firms like office monster), specialized business software, or anything else they need.

2. Avoid “Squirrel Syndrome”

Avoid Squirrel Sydrome

It’s not uncommon for business owner to spin their wheels and lose focus. When this happens, many people start looking for the next bright, shiny object to grab hold of. This is called Squirrel Syndrome. Read more!

You can avoid Squirrel Syndrome by learning to recognize when a squirrel shows up in your life. Refocus by taking the time to define the project or direction in which you need to go. Then stay on task and turn off all distractions. Remember, every time you stray off course, it takes that much longer to reach your goals.

3. Focus On Activities That Create Results

Focus On Activities That Create Results

Focus is one of those basic-but-critical, habits you need to master if you want to be successful. Improve your focus on the day-to-day basic business activities you do best, and from which you produce extraordinary results. If you don’t, you’ll create higher stress levels and may experience burnout. When you spend most of your time and energy doing the business tasks you’re brilliant at and allow others (like employees or subcontractors) to do the rest, you reap the biggest rewards. Learn more!

For example, don’t try building a website unless you’re a webmaster, and don’t try learning technical skills if that isn’t the best use of your time. Outsource those things instead, and focus on running your business so it can grow and prosper.

4. Multitask Mindfully

Multitask Mindfully

The key to multitasking is to do it strategically and mindfully. Mindful multitasking means that you check in with yourself and determine how you need to focus on each new situation.

Mindful multitasking allows you to stop reacting to distractions, such as the automatic reflex to answer the phone or read an incoming text. It allows you to focus on the actions that provide the best results and disregard everything else. After you set your intentions for the day, create a to-do list that you can tackle using mindful multitasking, allowing yourself to be present in each action you take for the day.

5. Focus On Developing One Big Project At A Time

Focus On Developing One Big Project At A Time

Don’t try to start multiple projects at once—it fragments focus and time. Entrepreneurs are creative people, often with many good business ideas. And it’s hard turning off the desire to act on multiple ideas at one time. But if you split your attention between more than one big project at a time, you’ll run into trouble completing anything at all. You’re going to need all your energy and focus to get your one new project off the ground. Learn more!

Here are five ways to remain focused on whatever your task at hand may be:

  1. Write out what you need to accomplish each day so you don’t forget important tasks. When a new idea comes to mind, don’t stop what you’re doing. Simply make a note of it and come back to it at a more convenient time.
  2. Focus on your overall ideas and then implement an effective action plan. Keep your top three goals in mind and commit to achieving them each week. Write down the specific actions you need to take to achieve those goals.
  3. Tackle creative work first. Mindless work will drain your energy, lower your focus, and waste your time. When you start with creative work at the beginning of the day, you can work on the most complex projects when your energy is highest before moving on to simpler tasks, such as answering emails or returning calls.
  4. Understand what’s worthy of distraction. Don’t allow last-minute, non-emergency issues to kill your focus. Stay on task and stick to your commitments. Prioritize other tasks and put together a timeline so you’re not needlessly distracted.
  5. Unplug from email, social media, and phone calls. Take a break from all outside distractions and focus on the task at hand. You’ll get a lot more done when you’re not constantly interrupting yourself.

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New Year’s Resolutions For Your Business https://infinityhub.com/new-years-resolutions-for-your-business/ https://infinityhub.com/new-years-resolutions-for-your-business/#respond Fri, 03 Jan 2020 08:00:02 +0000 https://infinityhub.com/?p=1729 With 2020 starting, many people are planning to implement their New Year’s resolutions. In fact, you might even be thinking about how you want to learn a new skill, travel more, or get in better shape in 2020. But what about your business? If you want to continue to grow your business in 2020, then […]

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With 2020 starting, many people are planning to implement their New Year’s resolutions. In fact, you might even be thinking about how you want to learn a new skill, travel more, or get in better shape in 2020. But what about your business?

If you want to continue to grow your business in 2020, then you should be making New Year’s resolutions for your business, not just yourself. By making New Year’s resolutions for your business—and following through with them—your business can reach new heights this year.

1. Provide 5-Star Customer Service

Provide 5 Stars Customer Service

Providing outstanding customer service is essential to any successful business. While your customer service may already be great, it’s important that you continue to work on ways to improve so that you can keep your customers happy for years to come. So, make a New Year’s resolution to bring your customers even better service this 2020.

Most consumers have come to expect 24/7 customer service in recent years. Because of this, many businesses have implemented chatbots on their websites to answer customer questions and they’ve started to provide customer service not just on their own websites but on social media channels like Facebook and Twitter too. If your business hasn’t done this yet, make a point to do so this 2020 so that you can keep up with the competition and delight your valuable customers.

2. Boost Your Marketing Efforts

Boost Your Marketing Efforts

With each year comes new marketing trends you should be aware of. If you don’t keep up with these trends and adjust your marketing strategy accordingly, you won’t be able to capture the attention of users online or turn them into customers.

Take a look at your marketing strategy from 2019 and analyze what worked and what didn’t. Then, you can replace the tactics that didn’t work so well with some new strategies in order to reach new audiences effectively in 2020.

3. Delegate More Tasks And Grow Your Team

Delegate More Task And Grow Your Team

As a business owner, you might feel like you need to do everything yourself. But in 2020, you need to start delegating, hiring more staff, or outsourcing so that you can stop focusing so much on the day-to-day and focus more on truly growing your business. Think about all of the tasks you do in a day: Are there any tasks that you dislike doing? Are certain tasks too overwhelming or time-consuming for you? Is there anyone else on your team that could handle those tasks? If you answer yes to those questions, then you need to pass those duties on to someone on your team.

And if you’re in a position to do so, you may want to focus on hiring more staff in the new year. But remember, even small businesses with tight budgets can hire remote freelancers for tasks like social media marketing, copywriting, email marketing, and so on. Hiring remote freelancers will allow you to get work done on an as-needed basis rather than having to worry about accommodating new full-time staff members.

4. Over To You

Over To You

These New Year’s business resolutions will help any business grow in 2020. But whatever your business goals or resolutions are this new years, make sure that you give yourself the best chance at achieving them by making them SMART: specific, measurable, achievable, realistic, and timely. Setting SMART goals will prevent you from giving up on your New Year’s resolutions in March and instead, you’ll achieve your resolutions and become even more prosperous in 2020.

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10 Tips To Jumpstart Your Business Early On https://infinityhub.com/10-tips-to-jumpstart-your-business-early-on/ https://infinityhub.com/10-tips-to-jumpstart-your-business-early-on/#respond Thu, 26 Dec 2019 10:16:34 +0000 https://infinityhub.com/?p=1697 This coming year, all of us have our new year’s resolution, and most of the businessmen, if not all of us want to start fresh and upgrade or upgrade their businesses because everyone wants to go a step higher than the other competitors. With a dose of enthusiasm and a desire to learn, you may […]

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This coming year, all of us have our new year’s resolution, and most of the businessmen, if not all of us want to start fresh and upgrade or upgrade their businesses because everyone wants to go a step higher than the other competitors. With a dose of enthusiasm and a desire to learn, you may find that you’re moving ahead quicker than those with more years of experience who lack the drive to go above and beyond – just go to work, do their job, and go home.

That’s not to say that there’s anything wrong with that approach, because, for some, that might be exactly what they need to support other priorities in their life. For others, however, if getting ahead and advancing early in their career is a goal, then showing ambition and taking initiative will help them move mountains and leap over rivers.

Whatever the case, We’ve included here 10 totally smart, time-tested ways for you to really shake things up this year and advance your career in the process. Try them, and you’ll be challenging yourself in all of the right ways. But above all, remember the best advice of all: Show ambition, take initiative, leap tall buildings in a single bound and have a plan and stick to it. After all, even a bad strategy is better than a zero strategy. Here are the 10 tips to jumpstart your business early on.

1. Keep Learning

Keep Learning

To get ahead in your career during your twenties, develop a yearning for knowledge. Take a night class, find some online courses, or go to weekend seminars to help you develop new skills and knowledge that will set you apart from others in your age group. If you have a college degree, you’re already one step ahead of the many who don’t-but still, choose to continue learning after you receive your diploma and land your first job to stay ahead.

2. Consider A Master’s Degree

Business Leaders Master's Degree

This isn’t for everyone, and there is a debate about whether or not there are too many unemployable people with Master’s degrees these days-specifically MBAs. It matters what type of degree you’re getting, and what you plan on doing with it. The fact that only eight percent of Americans hold a Master’s degree supports this. Many think they will go back at a later time and get a Master’s–and some do–but for many, life happens and a Master’s degree falls by the wayside. Weigh the pros and cons of what makes the most sense for you in your career development.

3. Purchase Your Domain Name

Purchase Your Domain Name

To get ahead, you need to purchase any domain name you might want to use in the future if it is still available. Then, you can make a personal website to showcase your work. You can use a site like Domain’s Priced Right to see if your name is available. If it’s not, try to find something close to it. In addition to the .com extension, there’s now a .me extension that you might be able to secure if .com is not available. In fact, if both are available, consider purchasing them both, as well as different spellings of your name that people might use. It only costs around ten dollars a year for a domain name, so it’s worth buying it now, so it’s available when you need it. Having your domain name will help you build your online presence and brand.

4. Build Your Own Online Presence And Brand

Build Your Online Presence And Brand

The Internet and social media allow us to showcase our skills, professional accomplishments, and professional opinions relatively easily. We have the ability to create an “expert” persona that other professionals turn to for guidance and advice. If you understand this in your twenties, then by the time you’re in your thirties, you could have an online following to boost your career status, expand your network, and increase your reach and ability to help others. At the same time, you want to be mindful of the personal brand you’re creating.

Build a simple website, be active on professional chat boards and social media, and even post simple videos with tips of the trade or advice to boost your online presence and brand to get a headstart in your twenties. If you have the resources to do so, you could even partner up with a branding and marketing agency like Frenik Marketing Group that is sure to have some valuable strategies to help you build a strong and impactful presence online.

5. Track Your Work Accomplishments

Track Your Work Accomplishments

It’s much easier to update your resume, complete performance appraisals, request salary increases, and have honest discussions with your supervisor about performance when you have a clear record of your professional accomplishments. As a manager, it was also helpful when my team tracked their accomplishments, as it was sometimes difficult to remember everything my employees accomplished over time, as is the case for many managers.

6. Focus On Effective Communication

Focus On Effective Communication

If you put even a little bit of energy into this skill, you’ll be miles ahead of others who are just now entering the workforce. Sending emails that look like texts with shorthand and abbreviations is not considered appropriate professional communication at work. Also, because the younger generations utilize their phones, texting, and social media to communicate frequently, their ability to communicate effectively face-to-face has not fully developed.

If you learn how to communicate professionally across generations at work early on, you will stand out from your peers. Consider even taking an effective communication course to improve your skills and effectively communicate with others at work. Lynda.com offers some free and paid courses on this subject.

7. Identify A Mentor

Identify A Mentor

Studies show that having a mentor improves chances of work success for youth-and not just by a little bit. Per Mentoring.org, young adults at risk of falling off track are 130 percent more likely to hold leadership positions if they have a mentor.

Mentors can help you navigate the nuances of the work environment and problem solve when needed. They can also help you deal with challenging relationships or guide you in how to increase your productivity and network. The list goes on as far as the value-added in identifying a mentor early in your career. Mentor-type relationships often develop naturally, or you might choose to seek out a mentor.

8. Hire A Career Coach

Hire A Career Coach

A career coach can help you identify the right cultural and work fit for long-term success. They can also help you navigate the work arena, similar to a mentor, but often with a more unbiased perspective because they aren’t personally involved with your workplace or life.

9. Build Your Network

Build Your Network

As you advance in your career, need a mentor, or are looking to change jobs, you’ll be glad you took this tip to heart. The sooner you begin networking, the sooner you’ll begin building the web you can reach out to, and vice versa, to support and help you throughout your career. Attend industry events, community events, and network online via social media sites like LinkedIn.

10. Show Gratitude And Be Humble

Show Gratitude And Be Humble

People like to support and work with those who get that we’re all in this together. When you show appreciation for others’ work and help, and also appreciate that you don’t have all the answers, people will notice and be more willing to help you and recommend you to others. Be confident in your ability, but be humble in the fact that you don’t know everything and can learn from others (especially early in your career).

If you take even just a couple of these career development tips and apply them in your twenties at work, you’ll be well on your way to jump-start a career trajectory for which you can be proud of.

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5 Things Salespeople Need to Know to Stay Relevant https://infinityhub.com/5-things-salespeople-need-know-stay-relevant/ https://infinityhub.com/5-things-salespeople-need-know-stay-relevant/#respond Tue, 21 Mar 2017 03:59:47 +0000 https://infinityhub.com/?p=477 According to Forrester Research, one million B2B salespeople will see their jobs replaced by self-service, automated systems by 2020. This forecast can be alarming to both businesses and salespeople. Even though there are advancements of technologies available for marketing or sales, for many reasons, it doesn’t mean that businesses must acquire them. Other than the […]

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According to Forrester Research, one million B2B salespeople will see their jobs replaced by self-service, automated systems by 2020. This forecast can be alarming to both businesses and salespeople. Even though there are advancements of technologies available for marketing or sales, for many reasons, it doesn’t mean that businesses must acquire them.

Other than the fact that machines are still infallible, they don’t have that one characteristic that makes salespeople relevant to marketing companies; the ability to connect to customers. That said, salespeople must understand their capabilities and emphasize to their relevance to marketing companies. Don’t know how to begin? Read these 5 things you should remember to keep yourself relevant as a salesperson?

2-Data is key

Gartner defines big data as high-volume, high-velocity, and high-variety information assets. With the latter value being the main driver of engagements according to a survey by New Vantage Partners, salespeople still remain relevant even the latest marketing machineries. Saying that human connection makes salespeople relevant, however, is an understatement. While intuition plays a significant role in the anaylsis of data, it should be accompanied with knowledge in processing and extraction.

2-Customers are more sophisticated.

Social media has substantially changed the game for marketers. In fact, social proof, one of the infamous sales-driver, has increased the buying power this generation came to know now. Auto-response bots is one prototype designed to help speed up the growth pace of business. Or is it? Unexpectedly, marketers have found that they have become customer pet peeves. In fact, it’s becoming so ridiculous that customers tend to make fun of them. Today, customers are more sophisticated in terms of product and customer experience standards. If you give your targets something similar to an auto-response, you’ll most likely lose a potential customer.

5 Things Salespeople Need to Know to Stay Relevant

Whether processed and extracted by machines or not, data is crucial to the process of choosing a marketing effort. The advantage salespeople have over the former, however, is personal touch. Human connection plays an important role in sending a brand message. A salesperson’s skill to reflect on these data will make him relevant to marketing.

4-The job requires more than you think.

The last person to stay predisposed to traditional marketing or sales strategies should be the salesperson. In this age, the ‘market’ for sales jobs demands you differentiate yourself through creativity and in-depth analysis. In today’s setting, the salesperson must not only be articulate and skilled in building rapport with clients or customers but also creative with the use of collected data.

5-Acquisition and repeat sales measure performance.

Sales efforts revolve around acquisitions and loyal customers. Meaning, it isn’t just about attracting customers or being on the leads but maintaining customers as well. Not only is this method relatively cheap, but it also strengthens your brand’s reputation as a good one. By having more acquisitions with a competitive number of repeat sales, you prove your value to the ‘market’.

Conclusion

The modern salesperson must know more than just collecting, processing, and extracting value from data. Always consider the needs of your customers as audiences for your marketing strategy. Remember that modern buyers, the sophisticated ones, need more than just fast auto-replies. The human touch, which is felt in genuinely made replies is a must when sending a customer experience with an exclamation point.

Engagement is measured by acquisition and repeat sales. To get loyal customers, use your unique capability as a human to build rapport which no machine can ever replace. What does the data say about the design or the strategy? Does it suggest you follow specific interests of the people involved in the survey or collection of data? The job requires you to challenge yourself with these new waves of customers.

Technology indeed has proven itself in the marketing world today. But, even though it promises to drive sales and speed up your business’s growth in a cost-effective way, there’s nothing better than it can do than a salesperson when it comes to building a relationship with customers.

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