{"id":1852,"date":"2020-01-21T08:55:22","date_gmt":"2020-01-21T08:55:22","guid":{"rendered":"https:\/\/infinityhub.com\/?p=1852"},"modified":"2021-08-16T13:40:58","modified_gmt":"2021-08-16T13:40:58","slug":"5-ways-to-make-social-media-work-for-your-attraction","status":"publish","type":"post","link":"https:\/\/infinityhub.com\/5-ways-to-make-social-media-work-for-your-attraction\/","title":{"rendered":"5 Ways To Make Social Media Work For Your Attraction"},"content":{"rendered":"\t\t
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Social media is a great way to connect with your visitors<\/a>, but success on social media takes a lot of time and effort. Attractions often start off with the best intentions, but after a while, accounts are forgotten, and social media takes a back seat.<\/p>

Whether you\u2019ve just started an account or want to take your existing efforts to the next level. These useful tips will help you successfully engage with your target audience<\/a>.<\/p>

1. Identify Your Audience<\/strong><\/h3>

\"Identify<\/p>

Thinking about your audience, and what they really want to see, will help you when it comes to setting up your account. If you need a little help, consider looking at a competitor\u2019s page to see what\u2019s working well for them. Larger attractions are especially good for inspiration<\/a>, as they\u2019ve probably already invested the time and money required to figure it out.<\/p>

A general rule of thumb for attractions is that both images and videos make good content, but that videos often receive better engagement. Competitions are also a great way of increasing reach: by having users like and share a post to enter. You can get in front of a large audience for the relatively small cost of a prize.<\/p>

2. Be Consistent<\/strong><\/h3>

\"Be<\/p>

\u00a0<\/div><\/div>

If you\u2019ve tried using social media before, it\u2019s likely other things got in the way, meaning your accounts and content marketing were put on the back burner<\/a>. That\u2019s completely understandable! Content marketing and managing social media accounts can take a considerable amount of time. Larger attractions have teams dedicated to their accounts and producing their content. If you have a small marketing team or it\u2019s just you, managing all the accounts and producing content regularly can sometimes feel overwhelming.<\/p>

A great place to start is to set aside an hour a week to plan your social media content<\/a>. Think about topical items that your audience would find relevant and\/or interesting. Then set aside another few hours in the week to produce this content. For Facebook and Twitter, posting three times a week is an excellent start (and you can make your life easier by using similar material on both platforms).<\/p>

3. Timing Is Everything<\/strong><\/h3>

\"Timing<\/p>

So, you\u2019ve produced some great content and you want to make sure your audience sees it, right? Consider when your target audience is likely to be online. If your target audience is teenagers, try posting between 5 pm and 9 pm, after they\u2019ve finished school. If your target audience is parents with young children, consider posting later, after they\u2019ve put their children to bed. Most important of all, experiment. Every page is unique,<\/a> and it\u2019s not unusual to discover an optimal time for posting that you just can\u2019t explain.<\/p>

Once you\u2019ve settled on times, remembering to post on schedule can be difficult \u2014 luckily, there are plenty of tools available to do the remembering for you! Facebook has its own built-in scheduling tool. And there are many other options to cover all bases, like Buffer and Hootsuite. Once you have your content ready, just create and schedule your posts and they will go out automatically.<\/p>

4. Monitor Your Accounts<\/strong><\/h3>

\"Monitor<\/p>

\u00a0<\/div><\/div>

An important part of any marketing strategy<\/a> is to monitor and evaluate how well it\u2019s working. You don\u2019t want to spend several hours on something that isn\u2019t benefiting your business. Similarly, if you can see that something is working and is interesting to your audience, you want to continue with that.<\/p>

Look at the insights and analytics from your social media accounts to see what posts your audience is engaging with. Evaluate why the ones with the best engagement work, and why the ones with the least engagement don\u2019t. Check that your content is engaging, relevant, and reflects your brand.<\/p>

5. Experiment A Little<\/strong><\/h3>

\"Experiment<\/p>

Most attractions have a Facebook page, and the majority also have a Twitter account. Almost all of them post photos because this is the easiest type of content to get out there. So mix it up a little and go for something different. If you\u2019re using Facebook, consider including some video content. It\u2019s likely to get you more views than a photo, and it\u2019s more visually stimulating.<\/p>

Summary<\/strong><\/h3>

Social media is more important than ever for attractions, with those considering their next day out increasingly looking to their friends and influencers for inspiration. Regularly popping up in the social feed of your target audience and sharing interesting content that makes them smile is the perfect way to remain front-of-mind.<\/p>

Now a final thought. As critical as it is, keep in mind that tweeting and posting isn\u2019t the only way to engage with your visitors, and the best attractions always have their finger on the pulse when it comes to new innovations.<\/p>

\"Sign<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Social media is a great way to connect with your visitors, but success on social media takes a lot of time and effort. Attractions often start off with the best intentions, but after a while, accounts are forgotten, and social media takes a back seat. Whether you\u2019ve just started an account or want to take 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